SELECTED PRESS RELEASE:
6/20/2012 5:23:40 AM EST
|The Success you have to KNOW!
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Ever hear of the "80/20" rule?
It's one of the most reliable concepts in the entire social studies
field and basically says 80% of your results come from 20% of your
So, for example:
20% of your customers pay you 80% of your money.
20% of your carpet gets 80% of the traffic.
20% of your time is when you get 80% of your real work done.
And so on, and so forth.
But guess what?
There's also ANOTHER 80/20 rule nobody ever talks about but that
EVERY entrepreneur should know.
Here's how a friend described it to me:
Several years ago, he was listening to some motivational speaker on
tape who started cracking jokes about people who like to complain.
One of his jokes went like this:
"80% of people you know don't care about your problems, and the
other 20% are GLAD you have them!"
Amusing but true, isn't it?
And believe it or not, this little joke reveals a gigantic
opportunity for you and me. Because, to paraphrase the
motivational speaking guy above: "80% of the people your
PROSPECTS know don't care about their problems, and
the other 20% are glad they have them."
OK, so how can this help your business?
Well, it means nobody really cares about your customers.
Nobody wants to hear them out.
And nobody takes the time to see things from their point of view.
All of which means...
If you're the one person who DOES care about your prospects and
customers... who DOES hear them out... and who DOES take the time
to see things from their point of view... you'll get their
attention, their respect and their business.
It's so easy, too.
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