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posted on:
7/3/2012 1:29:02 PM EST
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A Kodak Moment???
a Kodak Moment, Attraction Marketing, Authority marketing, branding yourself, getting started now in
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I was going to skip sharing this past blog post as Kodak foled in Jan, but really the lessions are the same so a bit dated however the message is the same en joy
from my blog site Call to Action at sandymetcalf.com/
A Kodak Moment??? see here sandymetcalf.com/a-kokak-moment/ too
By Sandy Metcalf First published: January 19, 2012 |
Well it is official Kodak is filing Chapter 11.
I was going to do today’s post on the importance of networking and getting out and sharing who you are; on, online forums email list etc. But that will be for tomorrow.
I think it is much more important and a bigger lesion is: HOW to do business, and what we are seeing today is a prefect example of no matter how strong you are in the market, your company size or importance ALWAYS keep your eye on the ball!
Kodak, was not only an industry pioneer making picture taking common place, but made the simple act of capturing life available to the masses. That is something we think little about now as we snap trivial things like what we are eating for lunch with our digital cameras and phones. But at one time capturing the every day seeing not staunch posed ridged figures in old fading and cracking images, but the blurry movement of children a family caught in living life on a picnic with children of the delivery cart of their normal day. Common events that still share the world of yesterday- we all owe that to Kodak.
But what we need to also learn from them is Giants can be tumbled the setting leaders can fail and we must ALWAYS be willing to acquire the business knowledge and tools that will keep us growing keep us ahead of the pack and not get stuck in the mire.
So it is important that you keep reading keep learning keep fresh, stay humble never too big or too smart to think you have it made. Constantly build loyalty in your business and tend those relationships like a precious garden. It is a lot of effort to grow a rich healthy mature oasis of clients who will stick with you. It is easier to get complacent and neglectful, but weeds need no care to show up and flourish.
Kodak lost touch with the customer, and foreign companies undercut them not with loyalty not with relationship building, not with quality, but cost. If you are not loyal to a company a competitor’s lower price is a large carrot. The ironic thing in watching another Icon fold, especially this one for me, was sad and I got misty eyed, because of that man, and that company- changed our world.
But Kodak failed to recapture the “Kodak Moment” that even my generation still clung to. But with the succeeding generations, they just had no clue what that statement, meant. You need to never forget that lesion. Do not stop building loyalty and connecting with your customers or they will become someone else’s even if that some other company is not as good as yours, because the customer will not be aware of that fact, you will “no pun intended” not even be in the picture.
And you do not be left out as well and find that your customers like Kodak’s jumped ship because they failed to keep up and lose more business yourself.
To learn more sign up with our Call To Action family and get updates and our Principles of Natural Marketing ebook free. Inside you will learn other little known methods to help you build your business though positive truly life changing ways that leave no room for rejection and unlimited possibilities to success by simply helping people get what they want and need. Do it now!
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WE make the future- it is up to each of us what ours will be
Wishing you Success and Prosperity
Take Care
Sandy Metcalf
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 | | Thank you all appreciate it :) And yes Jolanda our life and future is what we make it and we are the only ones who can make our dreams or destroy them. We can point blame or give credit but it all comes down to the actions we take the the decisions we make on where we end up. Take Care Sandy |
| | |  | | Inspiring yet educational, thanks for sharing! |
| | |  | | Excellent post Sandy, thanks for sharing it! |
| | |  | | You stated: WE make the future- it is up to each of us what ours will be. This is so true and to me the most basic one. Keeping in communication with your clients is the oil of the motor :). Thx for sharing! Life Coach Jolanda |
| | |  | | Very good article Sandy ! Thank you for sharing :) |
| | |  | | Nice blog, thank for sharing sandy! |
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