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Michael Gielfeldt
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Michael Gielfeldt   My Press Releases

Just A Head's Up - No More Video Autoplay!

Published on 5/20/2018
For additional information  Click Here

There have been several recent updates to most web browsers which automatically prevents videos from autoplaying unless muted. Whether or not this is related to the GDPR is up for debate, but browser developers may be taking a proactive approach.

"No autoplay" was first introduced within Webkit late last month. Webkit is the development platform and language which powers Chromium and most modern web broswers, including Firefox, Opera and Safari.

The update wasn't released without a few hiccups, though. It broke the functionality of many websites and rendered some online gaming platforms useless. Updates and corrects have since been made.

Why do this?

According to the developers at Google, the reasons are to reduce consumer annoyance.

Of course, we have all experienced the unwanted, sudden blaring of audio coming from some video that we never pressed play on. But most people have learned how to mute tabs or use addons that serve the same purpose.

Here's my question:

What about affiliates and advertisers trying to get their message out?

Sometimes all you have is a few seconds to catch someone's attention - audio and video can be one of the most effective ways to do this.

Do you have video on your landing or sales page?
Have you checked it lately?

You may have to adjust a few things, including a call to action to press play or to unmute.

Of course, you could "hack" the code if you have access to the html, or use some custom CSS as a workaround, but the search engines will defintely punish you for these dirty tricks. If you don't know html or css, then your out of luck.

Here are some links to some of the best articles on the matter that I could find:

https://www.blog.google/products/chrome/improving-autoplay-chrome/

https://www.theverge.com/platform/amp/2018/5/3/17251104/google-chrome-66-autoplay-sound-videos-mute

https://www.pcmag.com/news/360862/chrome-now-blocks-autoplay-based-on-your-browsing-history

https://www.yahoo.com/news/google-chrome-now-block-autoplay-143351740.html

https://arstechnica.com/gaming/2018/05/chromes-autoplay-video-blocker-is-accidentally-killing-web-based-games/

I'm curious if anyone else has noticed this yet. How are you making the adjustments, if any?

First the GDPR, now this. The landscape for online marketing is changing rapidly. Time to adapt.

Sincerely,
Michael

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