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How To Do A Keyword Research – For Beginners

Published on 9/6/2016
For additional information  Click Here

 

                                                                           

          Keyword research is something everyone should be doing if you want to drive traffic to your website (the core component to creating a successful online business). In this article, I will explain what a keyword or keyword phrase is and why they are important, how to do a keyword research that is quick and easy, and give you a few tips about free tools and training.

 

 

 What Is A Keyword/Keyword Phrase

This is pretty simple, it is the word or words that people type into the search engines when looking for something online. Pretty simple right? But knowing which keywords to use and how to find them is very important. They are the source of all your traffic as you start to create content on your website.

Your goal is to find keywords that get you ranked in search engines that attract a relevant audience to your website. Each piece of content that you write will be written around keywords and phrases.

Google Instant Ideas

So let’s say your niche is something along the lines of home mortgages. You need some keyword ideas of what people are searching for. Google Instant is intended to help the person searching but also helps us as a researcher, as you will see. The great thing is, it is not only a powerful and helpful tool, it is free!

 

Google Instant Training

                                                       

 I began this search by plugging “Home Mortgage” into the Google search engine. Google gives instant search results that you see in the red box. These are the top four search terms that people are searching for. There is another technique that you can use along with Google Instant called the Alphabet Soup Technique that I will be doing another post on, but for now, let’s keep it simple.

What Comes Next?

Best Keyword Research Tools

We now have four search terms that Google Instant gave us. What do we do with these four results? We use the Wealthy Affiliate Keyword Tool to find low competition keywords.

Using the Keyword Tool

Wealthy Affiliate offers a free keyword tool this included in the premium membership (30 searches for starter members) that is accurate, up-to-date and very easy to use. It has become my best friend. My content is never written before using this indispensable tool.

There are three criteria that should be meet when doing our research:

  1. There should be at least 50 monthly searches
  2. The QSR (I will explain that) should be less than 300 – the lower the better
  3. The keyword should make sense

*The QSR stands for Quoted Search Results. It is the exact competition of a particular keyword. The closer to 0, the less competition there will be.

You want your keyword to have some traffic. If no one is searching your particular keyword, what then?

Let’s take a look at the first three columns of information this tool provides that is really all a beginner (or even someone with experience) needs, from the results given by Google instant for “home mortgage”

  • Searches – The average monthly searches are over 50 (64421)
  • Traffic – It gets a lot of traffic (10952)
Wealthy Affiliate Keyword Tool

Keyword Research Tool Available at Wealthy Affiliate

 

 

 

 

 

QSR Search Results

  • QSR – is well over 300 and a far cry from 0.

This would NOT be a good keyword to use. What can we do? Let’s try “how to apply for a home mortgage”

 

New Keyword Search

As you can see, the number of monthly searches are good (252), and it is getting traffic (43).

 

New QSR Results

The QSR or competition is low, only 16 search results to compete with! This is a GOOD, no GREAT keyword phrase to begin writing content on.

WARNING: The search engines do store grammatically incorrect keywords and phrases but they don’t rank a site that doesn’t make grammatical sense. This is important to remember when you begin doing keyword research.

In Conclusion

That was pretty easy wasn’t it? You now know:

  • What a keyword is and why they are important
  • How to use Google Instant – a free tool to get ideas
  • How to do keyword research the quick and easy way
  • How to use the Wealthy Affiliate keyword tool

But you may not know how to get the Wealthy Affiliate Keyword Tool. That too is quite easy to do and it is free to try as well. You can access the keyword tool here.

I hope you have found this post to be helpful and informative and will share it on your social media. If you have any questions be sure to ask below and I will respond promptly. I can also be reached at Wealthy Affiliate.com (here is a link to my profile).

Don’t forget to sign up for my newsletter to keep up-to-date on new posts and future bonus offers while you’re here!

Your Online Companion,

Suzette

 

My Free Home Based Business Opportunity – Wealthy Affiliate Review offers more information about Wealthy Affiliate and the keyword tool used in this post.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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