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SELECTED PRESS RELEASE:
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posted on:
6/18/2012 4:21:26 AM EST
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4 Compelling Reasons to Have a Website
trust, differentiate, expert, marketing tool
 VISIT WEBSITE (learn more)
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Now, here are the compelling reasons why you need to have a website. It is in your website where you will establish trust and credibility with your potential clients; it is there where you will build your brand identify. And if properly optimized, it is there where your ideal clients will find you and hire your services.
Fore-go building a website, and you’ll forever be struggling, chasing one-off low paying clients.
1 To Establish Trust. For you to earn a potential client’s trust, you need, first and foremost, to get their attention. On job boards, this is extremely difficult to do given the hundred other bidders vying for the same client’s attention. You need to bring him into your website, where he can hear you “See, here’s how I helped others like you before. I can help you too. Here’s my portfolio/writings and here’s how they can benefit you. Here’s how I can help you. Here’s why you can trust me”.
2 To Differentiate (and Demand Better Rates) On job boards, you are just one of the sea of bidders. Competition is extremely stiff and your ability to differentiate is very much limited by the constraints of the job board systems. The most effective way to differentiate is to show your portfolio, articles & writings on your website.
On job boards, rates are largely client driven. Client’s state their desired price and while you can bid higher or lower, in reality you have very little flexibility here. You have hundreds if not thousands of equally good Virtual Assistants who has access to the same RFP and who are willing to do jobs at drop dead rates. While in the beginning you may need to operate within the constraints of job boards, eventually you need to channel all your clients back into your website, where you have a better control on the information your client is getting. You have his attention. On your site, your Client can pick the ideal Package or Solution rate you’ve set up for them. You can command better rates.
3 To Establish Expert Status. Online, it is a battle of perception. She who is most technically
competent don’t necessarily get the most clients online. You may be the best Admin Secretary on the planet, but if you are not perceived as such, if you did not position yourself, as such, you can still end up clientless/broke. However, she who has managed to establish early on, the perception that she is the go-to Virtual Assistant, the Expert Administrative Secretary, will surely get the clients. And this virtual perception can most effectively be established via your website.
4 To have a 24X7 Marketing Tool. Your website is your most important marketing tool. A properly planned website can funnel your leads and convert them into paying Clients, even while you sleep.
“Every second you operate without a website, you are sending your potential clients to
your competitors. If you are dead serious about becoming successful online, why would
you do that?”
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 | | Websites are a must in today's world. Websites and SEO is a known requirement for having success in internet marketing. |
| | |  | | Hello Leon. Did you know that in 1998, U.S. Congress passed a law that requires every business to have a web site. Not enforceable. But a law known the less. Check out my new blog on how Xplocial can help promote your web site inside of Facebook. You are on target about the importance of having a web site. PS: Love the lion. |
| | |  | | A website is an essential component if you want to run a successful business in this day and age. Thanks for sharing your expertise, Leon :) |
| | |  | | Leon this is an excellent blot post! You have fully established that if we don't have a website, we need to get one fast if we intend to be successful on line. Much success. |
| | |  | | Very helpful article, thanks for sharing...Have a great Day! |
| | |  | | thanks for sharing your blog with us all |
| | |  | | Great blogpost.Thanks for sharing the great content. Keep up the great work and ibo will reward you for your efforts. |
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