posted on: 10/17/2011 8:47:44 PM EST
Ways To Make Browsers Into Buyers

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One of the first steps in starting your own online business is by having or building a Website/Blog. This “site” is your place of business. Your potential customers will visit your site and decide within seconds if they will stay or go. You want to turn these browsers into buyers and that is what you MUST do in making any business profitable. New or Old.

Here are few things you can do to help increase your site’s conversion rate:

Easy Navigation – Do not make your site a maze for your visitors to try and navigate. Have a simple, clean design with an easy navigational menu. Use short, straightforward, easy-to-read paragraphs. Make all your pages uniform and professional.

Contact Info – Always have your name and contact info on every one of your web pages. Be sure to write an About Us page. People will NOT trust you if they do not know who you are. Make up a Privacy Policy page so your visitors feel secure, which will add to that trust.

Professional Graphics - Graphics can help increase sales. Avoid using cartoon clip art. Use professional well-designed graphics. There are some sites where the cartoon clip art will fit but most will need sharp, clean professional graphics.

Be Direct – Write your page copy like you would talk to your customer. There is no need for fancy words. You need to be professional but your web pages DON'T need to be written like a legal contract.

Upfront with Prices – One thing that makes me leave a site very quickly is if they try to hide their prices or I have to wait to have someone contact me. Even if your prices are a bit high, you will be better off to be upfront with them than to try and hide them. Also, have easy access to your shipping rates and return policies.

Call to Action – Telling your visitors what to do can help turn their indecision into action. Tell them what to do to begin the ordering process. Tell them why they should buy from you and that they should "Buy Now". Tell them to Click Here to make the purchase. Give clear and concise instructions.

Easy Ordering Process – One sure way to lose a customer is by having a long, drawn-out ordering process. Having to click through too many pages to order will have your potential customer clicking to another site. I am not a big fan of OTO’s. They can increase your sales, but more than one and I get annoyed. Be sure your shopping cart is secure and doesn’t take too long.

Sense of Urgency – Sometimes people need a little help deciding if they should order or not. Creating a sense of urgency can help them make that decision. Limited Time Offer, Limited Supply, First 10 Customers, Buy Now for Free Gift. All these types of phrases help get the customer in the "Buy Now" frame of mind.

Stress the Benefits – Be sure to explain what your products and/or services can do for your customer. Benefits sell more than features. Every one wants to buy the solution to their problem. Subway doesn’t sell sandwiches, they sell weight loss. Just ask Jared. Solve their problem with your product.

Make Your Visitors Feel Appreciated – If your visitor feels appreciated just for being a visitor, then they know they will be treated well as a customer. Give a free gift just for stopping by. Give them a discount on their first order. Let them know you appreciate them and thank them for even stopping by your site.

All these things can help sway a person's decision "To Buy or Not to Buy". Try as many as you can and see how effective they can be.

To Learn More:

Visit for resources, resell ebooks & software, free tutorials, affiliate programs, ebooks with Master Resell Rights.

BUSINESS OWNER COMMENTS:     leave comment
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Roosevelt Evans III   1578 day(s) ago
Your blog post is a great way to evaluate any program we are considering becoming an affiliate of. Thanks for sharing!
Renita Lowry   1578 day(s) ago
Valrie...excellent points...a must read for everyone..thank you

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