SELECTED PRESS RELEASE:
4/29/2012 2:50:13 PM EST
|Quality Content Is King
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How many times have you heard the saying 'content is king'? Well, that’s only partially true.
What’s missing is QUALITY. The quality of the content is what will not only attract people, but will have them stick around.
Article Marketing and Blogging are a wonderful way to expand you business. You need to realize that you need to become the solution to what ever your prospect is seeking. By giving your knowledge away, you are in turn creating a following and branding yourself as not only a leader, but as a person of trust.
It's not uncommon for website and business owners to outsource their writing, either because they don't have enough time to do it on their own, or they may just hate the idea of being stuck in front of a computer trying to come up with ideas. Unfortunately, when this happens the person outsourcing is looking for quantity over quality. Don’t make that mistake.
The end result is usually a half-hearted attempt by the hired writer, full of errors, boring, cookie-cutter material that reads like everything else that's available. In the same breath, if you’re looking for SEO only, that might be fine with you. But what’s the point of ranking if nobody sticks around to read what you’ve written. And that won’t grow your business and get the profit you deserve.
Here are a few ideas and pointers you can use to come up with fresh content with:
Use Current Events: Most of the content is already there. Everyone is being touched by the economic climate. You just need to make it relevant to your readers. Talking about the news also gives your site the potential for discussion and debate. Not to mention, those that enjoyed your post are likely to share it with their own network, which adds traffic to your site.
Use Pictures and Video: Using pictures and video along with your articles or as a stand alone works well. It is in a format that most people love and relate to. You know the saying “a picture’s worth a thousand words.” It’s true. Besides, most people are visual and will watch something as apposed to having to read it.
One of the basic rules of getting people interested in what you have to offer (even if it's only free content) is that they have to know, like and trust you. There's something about being able to see who you're dealing with that makes this happen a whole lot easier.
Honest and Critical Reviews: If your market or niche focuses on a specific product or service, you can be the “go to” person for your readers. Just look at the popularity “Angies List” has gotten.
How to Articles and Tips: People are busy. If you are able to give good solid information away and position yourself as a person of value, you not only will gain there trust but you will gain a customer who will come to you again and again. An article will contain information on how to perform a series of tasks, most often with a little elaboration. A tip on the other hand is a bite sized call to action.
Interviews: This is where “guilt by association”, applies...in a good way! Not only are these interviews interesting, because your audience can get information from someone they might admire...you also (whether it's only subconscious or not) become an “expert by association”.
BluePrints: Similar to tips, a blueprint is a great way to teach your readers...without them having to wade through all the extra material that tends to be written when trying to explain a new concept. Instead, you're just giving them the “meat” of the information so that they can put it to use right away.
Stories: Everyone loves a good story! After all, we've been told stories our entire lives.Everything from what happened on our way to the office, to how an idea came to be...Stories are an easy way to break down ideas, while keeping your readers entertained.
If you're just trying to communicate and not necessarily educate, stories also make you more “transparent” to your audience. Allowing your readers to get a glimpse inside your life allowing them to actually bond with you. Going with this is the idea of “Mistakes I’ve Made” themes. We all try to make ourselves seem perfect, however, our blunders make us human and like able.
No matter what kind of content you decide to put use, always remember to be ORIGINAL.
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