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Vic Bilson
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Vic Bilson   My Press Releases

Using Your Website to BRAND YOU!

Published on 8/9/2013
For additional information  Click Here

The first step to using your website to brand YOU
is to have your own domain name and your
own website.

But there are some definite do's and don't's
for how you want to set up that website.

Let's start with the first HUGE NO-NO (which
most people totally do and which scares off most
of their prospects before they even have a
chance to Know, Like, or Trust them).

Do NOT try to sell visitors anything on your
home or lead generation page.

This probably sounds contrary to lots of
things you've learned about creating websites.

You probably think you should outline the
features of your business, product, or service
right away and that will get people interested.

You probably think you can pick up clients and
associates right away.

You'd be wrong!

The first thing you want to do with your
website is get people to KNOW and LIKE you.
But they don't.  Not yet.

So you have to introduce yourself.

However, most people really don't give a hoot
about who you are at this point.  They are
surfing the Internet because it is the
information highway and they are looking
for specific information.

And that leads nicely into the first big
thing you want to include on your website:

Most of the traffic to your website will be
generated by the search engines like Google
when someone types a few pertinent keywords
in and does a search.

Your goal, of course, is that your website
will be one of the top ones listed when
someone does a search on something relevant
to your site or the products and services
you offer.

There are two primary ways that search engines
evaluate and rank websites.  One is the text
or words used on your website-in the general
copy or in articles posted on your site, and
the other is utilizing the text or words used
in videos that are on your site.  

Up until recently, the best approach was to
make sure any articles or content on your
website was search engine optimized (SEO),
and while this is still important, a
relatively new development has changed the
way the game is played-just a bit.

While content is still important, Google recently
purchased YouTube.

This resulted in their changing the way they
evaluate and rank websites, and they now give
higher priority to the keywords used in videos
than they do to the keywords used in text.

So now it is more advantageous than ever to
include video on your website.  And, of course,
if you have both great content and videos that
use relevant keywords on your website, your
chances of your site coming out on top of
the search engine listings are even better.

With this in mind, your website will have a
critical advantage over your competition
when it includes relevant videos in addition
to text.

You definitely want to take your site to the
next level by including video.

You must be certain, of course, that the
videos are truly relevant, provide visitors
with the information they seek, and are NOT
a sales pitch.

No one wants to watch a video that is simply
a commercial.

You can use a video to provide a quick
introduction, let people see and "know" you,
and give them a flavor for how you can help
them by providing them with information they

In conjunction with this video introduction
or (alternatively if you do not yet have
video capabilities) introductory text, you
also want to provide your website visitors
with a valuable and unique information product.

You want to give visitors something they need
and want-and most of the time, it's a great
idea to give it away for FREE!

This is a powerful incentive to get people
to provide you with their name and email
address-their contact information-that you
can use to build your list of potential

This FREE information product can be in the
form of an ebook or ebooklet, a white paper
or special report, an ecourse, a webinar, or
a video, as well.

Video is highly recommended-again because
it helps people get to KNOW you and LIKE you
on a more personal level.

Before we leave this segment, however,
there are a few guidelines you'll want to
use when setting up and laying out your web
page to make it the most effective:

1.    Include the company logo and tagline at
the very top edge of your webpage, taking up
as little space as possible.  

2.    Next, centered just below that, create a
headline that will attract website visitors
and be relevant to the products or
information you will provide readers and
will correlate with the keywords the visitor
probably typed into the search engine to
find your page.

3.    Be sure your headline tells readers what
is in it for THEM!  In other words, it
should say how THEY will benefit from coming
to your site!  Remember, don't try to sell
them anything!

4.    On the right hand side, insert your
introductory video (or alternately, content).

5.    On the left side, ask visitors to
provide their name (first name only is fine
and makes many people feel more secure) and
email address to "join," "become a member,"
"enroll in your ecourse," or "receive your
free ebook, report, or video."

6.    Below this, include any relevant
information visitors should know-such as the
BENEFITS of what you are providing (again-
what's in it for them), NOT the features of
the product.

Make it a Great Day!
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