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Vic Bilson
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Vic Bilson   My Press Releases

Know, Like, and Trust - Branding YOU With a Blog!

Published on 8/30/2013
For additional information  Click Here

Another critical component to your web presence should be a personal blog that also focuses on helping potential customers, clients, or associates get to KNOW, LIKE, and TRUST YOU!

While blogs were originally primarily textual content, it is now possible-and highly
recommended-to include videos in your blogs.

Again, this will improve your search engine ratings.

It is also more personal because people can put a face with your name-and that helps them remember you, as well.

In order for a blog to be effective, you want it to be regular and consistent.

As you develop a loyal following of readers or viewers, you want them to trust you to
deliver content on a regular basis.

Just like watching their favorite television show, they like to know when they can expect their next installment of YOU!

And you don't want to disappoint them.

Each of your blogs should focus on a way to help your readers.

Again, it should inform- and perhaps even entertain.

It should provide a bit of insight into you and your personality.

And it should enhance the products or service you ultimately want to sell without being a sales pitch.

For some people this can be really tricky to write.

They are so ingrained with the sales mentality that everything they start to write comes out like "here's why my product can help you and you need to buy it."

But if you really focus on the REASON people came to your site in the first place, you
can find topics to write about that will HELP them and not become an online commercial.

This is critical.  

Here's another good example.

Let's say your product is a weight loss supplement.

What you know about the people who need your product is that they want to lose weight.
So you can write tons of articles or blogs or information products that all center around losing weight in healthy, effective ways.

You could include exercise tips on your blog, or an article on how to choose the healthiest, lowest calorie foods from the menu when eating out, or even tasty low calorie recipes they can make themselves.

Yes, ultimately, your readers will realize your affiliation with your product-in this
case a weight loss supplement-and they will probably then approach YOU about how this product can also help them achieve their goals.

But they will respect and TRUST and LIKE you for helping them achieve their goals in many different ways and not merely capitalizing on their desires by pitching them a product.

It's best if you can get people to subscribe to your blog so they get regular communication from you in a way that is purely helpful and not self-serving like a sales pitch.

So it's a good idea to provide a place where visitors can subscribe to your blog on your home page.

Better yet, let visitors know that they'll get a free subscription to your blog-along with other helpful information they can use about the topics that interest them-when they
complete their name and email address to opt in to communications from you.

Your blog isn't the only way you'll  communicate with your website visitors and prospects, of course.

You will also utilize email as a part of your marketing campaign.

That's one of the reasons you want to capture visitors' email addresses-so you can communicate with them via email, as well.

This is the funnel that builds your prospect list.

But a blog is a very important component to your network presence.  And it is a critical means of helping people KNOW, LIKE, and TRUST YOU!

Visit my blog at
Member Note: To comment on this PR, simply click reply on the owners main post below.
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