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Larry Christenson
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More About Writing Effective Ad Copy: The Do's And Don'ts

Published on 4/23/2012
For additional information  Click Here

Following Up To Writing More Effective Ads Ok, let's dive in head first into writing good ads, shall we? The first two points were: 1) Focus on them, not you. 2) Remember Benefits for them, Not features. Now we're going to get into what I call the "nuts and bolts" of ad writing and how, and before long, with a little practice, your prospects responses will begin to increase, thus getting you better CTR and better conversion. We need to incorpoarate proof and believability. If you're dealing with exising customers who know you deliver on your promise, emphasize that trust. Make them cock their heads and remember, oh yea, I'm dealing with A2Z and they have never done me wrong.I can trust them.Include testimonials if you have them. Include an iron clad return policy. Stand behind your product. If you can't, maybe you should think about promoting a different product. It’s been proven that people will generally do more to avoid pain than to obtain pleasure. So why not use that tidbit of info to your advantage? If there is a "flaw" with your product, let the prospect know.I have benefited huge rewards when using this method. What this does is remove the "too good to be true" mindset. Think about how fresh it is when you sense an honesty about someone's message. Your prospect feels the same way too, and will respond to your sincere honesty. If you are using a deadline date in your ad, don't change it. That will only make the ad less credible. Personally, I don't follow up with programs that use this technique. I am much too busy to be "backed into a corner" to make a decision "by midnight", not only that, I think it's tacky. I have several more points I'd like to discuss but knowing that you're all busy, I think I will continue this tomorrow and my intentions are to start letting you know some "power words" to help increase your CTR.
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