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Larry Christenson
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Larry Christenson   My Press Releases

How To Write Effective Ads - Second Follow Up All Inclusive

Published on 4/24/2012
For additional information  Click Here

Second Follow Up On What It Takes To Write Effective Ads Okay, my first two blogs about effective ad writing included things to avoid and things to focus on when writing ads. If you are interested in seeing what points have been covered thus far, just go to my profile and pull up yesterdays blogs. We're going to proceed with a point that I think is very transparent when it's used, and it turns alot of prospects off, and that is HYPE. Hype is the exaggerated or extravagant claims made especially in advertising or promotional material. Don't include HYPE i your ads. People can see it a mile away, and the instant I see hype used in an ad or on a website I run the other way. "Think Out of the box". By this I mean, don't just copy and paste ad copy suggested by your products originator. Those ads are being used by thousands of marketers and your's will get lost right along with theirs. Come up with creative ad by using the words, "New" or "State of the Art". Try being creative by experimenting with some new "hip" and recently accepted words like New and "EPIC". Ask questions to trigger a prospects wants and needs. Whatever you do, don't ask them about their "dream lifestyle" in the Carribeans or their desire to become filty rich in six months.It just doesn't work anymore. Remember, by keeping it real, factual, and hitting home the key points to their needs and the benefits they will get by looking at your offer, you will have made a connection, a relationship, a connection unbreakable as long as you stay true to your prospects needs. Focus on them, not you. Final food for thought is to become partners with someone with integrity, experience, and with a know how to get the job done attitude. Showcasing a partner in the advertising world is powerful, and it sends a grand message to all your prospects that you aren't the only one, and they will gain a greater confidence in you. I think that's the key here. It's "YOU" they are looking at, not your product. Oh yeah, another final point, "ads get old". Change them up. What worked yesterday won't necessarily get you the same results today. Ads should be revolving messages that peek the prospects interest and curiosity. Keeping in mind the points from my last three blogs will definitely help you in your ad copy writing campaigns and with a little practice, you can become the "power ad" guy or gal. Try it, you'll like it.
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