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Larry Christenson
Member Since: 4/3/2012
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Relationship Marketing

Published on 4/25/2012
For additional information  Click Here

This concept has been around for quite some time. I vaguely remember back in the 90's this term being born. When it took hold and began to stick as a serious ingredient to successful marketing is anyone's guess. The more I study and ponder it's relevance to our online efforts, the more convinced I become that this connection that we're attempting to make is an individual phenomena. While some people understand the term, others are foggy about it's meaning and have no idea what it entails, or how it works. Not everyone has the ability to communicate in a way to make friends with someone they've never met face to face. Some people can't take their eyes off the money signs flashing in their greedy little minds. They are blinded and jaded with self, and they hopelessly pitch away their product or service to a blinded audience because they haven't taken the time to get to know anyone. There's really no right or wrong way to gain trust with a potential prospect. I recommend being yourself. Be honest and sincere in your interaction. Be a giver and take your eyes off of you. Always remain sensitive to ones needs and offer assistance with a humble heart. One thing that turns me off the most is listening to someone boast about themself. Don't you agree? Many marketers think it's a numbers game, so they waste their money buying email lists of thousands of people who don't give a hoot about your goods. Others use email address skimmers or some other high tech software to try and get around the work that it takes to create an effective email list built by the relationship marketing method. Don't get me wrong, it is a slow process to gain trust with strangers, but the cost is free and the rewards are worth their weight in gold. I have met and become close with others of like mind at IBOToolBox as we share our stories and meet and greet our way through the platform, with the hopes of getting seen and ranked highly in the google search engines. It takes true grit and great courage to expose ourselves to each other in the ways we sometimes do, but with that transparency, a bond occurs, a connection that triggers a response, a thank you or a helpful critique of your last blog or article. This is how true friendships are made and how effective it has become to just be transparent and start building trust with relationship marketing. It's a win win situation for everyone involved.
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