SELECTED PRESS RELEASE:
10/10/2011 9:50:56 PM EST
|Why is Having a Blog for Your Business Getting Popular as a Form of Internet Marketing?
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There’s only one answer to this, and it’s because blogging is generally easier and richer in benefits compared to other forms of Internet marketing.
WHY BLOGGING IS EASIER THAN OTHER FORMS OF INTERNET MARKETING
Easy to Design – Unlike websites, in which only some but rarely all of its pages consist of static design, blogs always have one overall design for all its pages. You can also choose to design in CSS or HTML, whichever is more comfortable to you, but if you don’t know any designing language, you could always choose any of the pre-made template designs offered by the blog service provider.
Easy to Update or Modify – Unlike websites, which you basically have to update or modify through manual means, blogs can be easily updated or changed by clicking on the edit button for the particular post you wish to change. After keying in or removing the pertinent data, you’ll only have to click the save or update button and that’s it! Everything’s back to normal and flow of traffic can resume once more.
Easy to Categorize – Unlike websites, which usually requires you to categorize data or pages one by one, blogs generally allow you easy control over categories and themes. With just one click, you can automatically move groups of posts from one category to another. You can also provide a name and description for each category.
THE BENEFITS OF USING BLOGS OVER OTHER FORMS OF INTERNET MARKETING
SEO-Friendly URLs – Unlike websites and other forms of Internet marketing, blog service providers usually offer blog owners easy and SEO friendly options for choosing and creating their blog URLs. As such, blogs have a fairer chance of rising high in search engine page rankings even if they can’t be classified as websites per se.
Internal Linking – Blog owners can also make use of deep linking techniques through their posts. By using trackbacks and other types of links, they can automatically give their entries multiple links. Because of this, search engine spiders will naturally have a more favorable outlook toward these blogs and consequently giving them higher rankings. To take full advantage of this benefit, always take note of the related blog entries so you can link them together. Consider dividing your posts into segments or making follow-up entries. Use blog post titles that allow readers to know if they’re linked to other posts such as Part One, Part Two, and Part Three.
Connecting to Your Customers through RSS – Blog owners also have an easier option of connecting and updating their readers simply by RSS. If readers like what they’re seeing and reading, all they have to do is use the RSS link provided in the blog and they can automatically receive news, updates, and alerts in their email inbox.
Points for Diligence – Unlike other forms of Internet marketing, writing diligently isn’t rewarded but in fact punished because readers consider them annoying while search engine spiders view them with suspicion. It’s definitely a different world, however, when it comes to blogging. Each time a blog owner posts new content, this is equivalent to one brownie point for his blog in the eyes of search engine spiders. The more you write the more chances for your blog to rise in terms of search engine rankings. More importantly, posting is for free so you can update as many times as you want everyday.
Better Interaction – You can also interact more and better with readers and clients through blogging. More importantly, the blogging community is considerably more active than people who frequent forums or subscribe to email alerts. Bloggers love to write and are therefore more inclined to comment on whatever post you have. Each comment, by the way, is also considered as a brownie point in your favor.
If the above reasons and benefits have convinced you to make a blog for your business, here are some tips you should remember:
Choose your title wisely, whether it’s for your blog itself or for any of your entries. Titles are one of the most important things in the eyes of search engine spiders.
Be brief but concise. Bloggers are rarely in favor of tediously long posts. They want brevity not detail.
And lastly, blog about what you know!
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