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Ally Stewart
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Ally Stewart   My Press Releases

FREE or FEE. What's The Difference?

Published on 2/17/2012
For additional information  Click Here

FREE or FEE. What's the difference? First off. No product or service is ever truly free, someone pays a price for it. A product can be given away free. An e-book or some software for example can be offered to entice people to opt-in to a mailing list. The product is free to the person receiving it but the person giving the product away will have paid a price for it. Here on IBO Toolbox. Members of IBO. get a free platform/toolbox of business building tools. Paul Williams who designed the platform gives all the members these tools for free and is committed to making them free forever. He has promised there will never be an upgrade or subscription. Now I am not going to shout out and try to "sell" IBO Toolbox, everyone who uses the platform already knows how good it is. The point I am making is this. While IBO Toolbox is free to all it's users Paul Williams is paying the price. I wouldn't even like to guess how much it costs to keep IBO Toolbox free to use. It is even possible to advertise on IBO for free by earning credits which can be exchanged for ad impressions. Members earn credits by log-in, blogging, reading the newsletter and by attending the Saturday webinar. Advertising on IBO really works. Now. Advertising revenue is the only income of IBO Toolbox. Paul Williams needs this revenue to keep the platform alive and the tools free for it's users. Advertising impressions are really cheap at $10 for 5000 impressions. I purchase ad impressions whenever possible because I know the ads work and I know I am helping Paul keep IBO Toolbox free. In my opinion purchasing ad impressions on IBO Toolbox is a small price to pay for business building tools which could cost hundreds or even thousands of $/£s. Now. I was going to write about other free tools but I think most people already know about the upgrades, subscriptions and extras that are needed before they can use them. Thank you Paul, your Toolbox is appreciated. Find out more about IBO Toolbox here: http://www.ibotoolbox.com/invited.aspx?jid=13373
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