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posted on:
6/1/2012 12:34:32 AM EST
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Creating a Fantastic Blog By Blogging With Intention
blog, blogging
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Choosing a good topic is only the first step in creating a fantastic, bookmark-worthy blog post. After you've selected a subject – or maybe even beforehand – decide on the main purpose of your post. Each post on your blog should have one purpose. Whether it's to encourage readers to sign up for your email list, urge them to leave a comment, or encourage visitors to buy something, each and every post should have a specific point and a call to action.
Here are some common purposed that blog posts could have:
To encourage subscriptions. If you write what Darren Rowse of Problogger.net calls a “pillar post,” you may impress your readers so much that they're longing for more. At the bottom of these posts, include a sign-up box for your email list so you can capture traffic while they're still wowed by your brilliance.
To sell something. Whether it's your own products or someone else's, blog posts can make people more receptive to buying something. Product reviews, case studies, and new product announcements can help you sell a product or service. Just be sure to skip the hard sell.
To engage your readers. Sometimes, you may want to reinforce that sense of community. To get your readers to respond, you could ask questions, invite discussion, or actually suggest that readers respond in the comments section or on their own blogs.
To encourage viral marketing. If you want your posts to go viral, you need to create valuable content that others will want to save and pass on to friends, or even tweet to their followers on Twitter. These types of posts, called “pillar content,” make up the backbone of your blog. While they may not be directly monetized, they encourage readers to return again and again, and to recommend your site to their colleagues and friends.
Of course there are other reasons for blogging, so if you have a reason that's not listed above, not to worry. The key is to have a reason, and to know that reason before you even start writing.
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 | | Blogs are a friendlier version of what use to be referred to as a sales letter. You make excellent points on how versatile a blog can be. And the fact that others may help you share the information with back links and tweets is one of the best aspects of our digital world. Thanks for a great article, Angela. ~LonnieG |
| | |  | | Great blog Angela! You can really blog about anything that you are passionate about! Wishing you continued success :) ~Kris Karafotas |
| | |  | | Angela nice points to ponder. Thanks for sharing. |
| | |  | | Interesting and some good and usefull information for the masses. I recommand people to take a look at this.
Sig - TeamSig |
| | |  | | Very Good Blog Angela! We can do Blogging. Thanks |
| | |  | | Wonderful teaching article Angela. Much appreciated. Look forward to your next one. Thanks for sharing. |
| | |  | | Great information, Angela and very helpful to us bloggers! Thanks for posting. |
| | |  | | This has some useful points about blogging. |
| | |  | | awesome information for any blog owner! Thanks |
| | |  | | I agree writing a blog is very valuable and it allows you create an audience. Thanks |
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