Join me @ IBOtoolbox for free.
Kjell Sherman
Member Since: 8/1/2013
  
performance / stats
Country: United States
Likes Received: 218
Featured Member: 0 times
Associates: 339
Wall Posts: 502
Comments Made: 208
Press Releases: 249
Videos: 0
Phone: 2068773161
Skype:    
profile visitor stats
TODAY: 8
THIS MONTH: 468
TOTAL: 109070
are we ibo associates?
recent videos
active associates
Phil Schaefer    
Last logged on: 6/17/2019


Emmanuel Mba    
Last logged on: 6/17/2019


Stephen Porter     
Last logged on: 6/17/2019


Athena Gay    
Last logged on: 6/17/2019


Manzel Caudle    
Last logged on: 6/17/2019


PHIL SCHAEFER    
Last logged on: 6/17/2019


Kris Karafotas     
Last logged on: 6/17/2019


John Madeira    
Last logged on: 6/17/2019


Samuel Stokes    
Last logged on: 6/17/2019


Mark Turnbull    
Last logged on: 6/17/2019


Arya Yang    
Last logged on: 6/17/2019


mourad marketer    
Last logged on: 6/17/2019


Steven Anthony    
Last logged on: 6/17/2019


Tom Riach    
Last logged on: 6/17/2019


New Macro JobHouseRanger    
Last logged on: 6/17/2019


other ibo platforms
Kjell Sherman   My Press Releases

For Better Results, Make Your Brand Take a Stand

Published on 4/20/2019
For additional information  Click Here

First of all, do know we're all for peace, love, and understanding. As in ...

  • Peace of mind that we're making a difference,
  • Love what we're doing, and
  • Understanding how to be successful with it.

Secondly, the 3% who are relentlessly driven to achieve the Dot Com lifestyle are clearly motivated marketers, those whose inner strength doesn't come from external sayings.

  • They're creating and operating a business, not a hobby.
  • They're not interested in a second income; they're building a primary income.

Their particular commitment, then, is stark:

Achieve success through intensity.

This is clearly an approach that's between you and whatever makes you tick. It's the essence of what makes you unique, which is vital to Dot Com success.

Build on this by reflecting it in your brand. There's got to be more to your business than a desire to make money. That just reduces your existence to being a faceless cog in the base truism of economic reality.

There's more to you than that, and the same goes for your customers.

With 4.39billion internet users worldwide -- and counting -- it's beyond obvious that your interests and passions aren't going to appeal to everyone. You only need a minuscule segment of them to be wildly successful.

So don't try to be all things to all people. There's nothing wrong with being polarizing. In fact, it's preferable.

Your brand doesn't need to be fiery-controversial to be polarizing, either, even though that works well in certain circumstances.

Nike, for instance, featured athlete-turned-activist Colin Kaepernick in a campaign that angered many but greatly appealed to their target market:

One of the best purpose-driven campaigns came from the European budget-travel company, Momondo.

Its objective was to share a greater purpose than just selling trips:

A company spokesman stated Momondo received a return on investment as high as $213 per every dollar spent, confirming a campaign that touches people creates value for both the recipient and the brand.

They followed the classic checklist for purpose-driven marketing:

  • Choose your position and make a stand,
  • Show people what’s in it for them,
  • Showcase exactly who you are as a brand,
  • Make them curious and wanting more,
  • Use emotions to craft stronger relationships, and
  • Start a movement of community and keep building on it.

This is brand-customer bonding at its best.

It's one of the most sincere components of making your best customers your best customers.

What's more, purpose-driven campaigns are you, and if you're loving what you do, it'll show. That's a very attractive business scenario.

Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.