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Barbara Warren
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Barbara Warren   My Press Releases

This Is The Secret For Consistently Profitable Marketing, Online Or Off

Published on 2/15/2013
For additional information  Click Here

~~~~~~~~~~~~~~~~~~'s Home Business Report - Friday, February 15, 2013 Owner: Barbara Warren ~~~~~~~~~~~~~~~~~~ Publisher's Preface: Every year BILLIONS of dollars are spent by online and offline businesses to develop winning marketing communications. The overwhelming majority of these communications are trashed, never generating a penny in income for the organizations that use them. We ALL want to avoid that futile fate. So we invited one of the world's top marketers -- Dr. Jeffrey Lant -- to answer the trillion-dollar question: how can you consistently create marketing communications of every kind that deliver the profitable results you want? As usual, Dr. Lant delivers the goods. Read this closely and see. This Is The Secret For Consistently Profitable Marketing, Online Or Off. by Dr. Jeffrey Lant ----------------------------- To get more articles and talk to our LIVE staff in the member area sign up here: ----------------------------- Does it matter to you whether your customers buy today or not? It certainly ought to. Money today is ALWAYS more important than the possibility of money tomorrow. Businesses that understand this crucial point thrive; those that don't 'get it' fail. It's as simple as that. The question, therefore, is: how do you get money NOW? First, you recognize that the overwhelming majority of your customers probably could get along quite nicely without buying your product today. Unless you sell an item of life-or-death significance, your customers could probably postpone action. This, of course, is fatal to your own business success and profits. You need customers to act NOW; you need customers to buy NOW! The goal thus becomes doing what's necessary to motivate people who don't HAVE to buy today to feel an urgent necessity to act and buy AT ONCE. This is where the OFFER comes in. If you understand the vital significance of offers and integrate them into ALL your marketing, you'll experience the thrill of consistent, even explosive profits. What Is An Offer? An offer is a motivating proposition giving the customer dramatically enhanced value for action within a defined period of time. For example: Call us by Thursday at 5 p.m., and we'll double the size of your order FREE! Smart marketers understand that the goal is to sell the customer the offer because once they decide they want the offer, they must purchase the item being sold to get it. This is what the phrase 'Sell the sizzle, not the steak' so often said by marketers actually means. Start By Collecting Offers If you're smart, you'll start looking at ALL offers as closely as a professional in the field. Open an 'offer file', and keep ALL the offers that appeal to you, especially offers from all your competitors. Then when you need an offer for something you're marketing, check the ones you've got and adapt to your situation. Make Sure EVERY Marketing Communication Has An Offer NOTHING -- not Yellow Pages ad, not business card, not brochure, not a single email -- should fail to have an offer. Make it a point to include an offer -- yes, even in your signature file -- in EVERYTHING a customer will see. Position Offers Prominently Because it's the offer that gets folks to respond, offers MUST be prominently positioned: right at the top of the page. Also set off in the middle of copy... and used as a post script at the end. Don't just position them prominently; increase their impact by using color as well as different text type and size to emphasize their importance. Last Words On Offers If you understand that your customers are stuffed with things and mostly don't really need to act today to acquire more; if you understand that your failure to motivate your prospects to take IMMEDIATE action will kill your business, then you'll stay focused on developing and using offers in EVERY marketing communication you ever create. The day you stop using offers... is the first day of the end of your business. Resource Dr. Lant offers you a FREE copy of his new 17th book: A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day Read this at once. You can start profiting TODAY! $24.95 retail value. To get yours FREE today, go to About The Author Harvard-educated Dr. Jeffrey Lant is one of the best known marketers on earth. He's author of 17 books including the marketing classic 'Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them... NOW!' available at and hundreds of practical business-building articles. He'll help you profit online FREE whatever your business. Go to and sign-up for the complete schedule of his live online programs! Barbara Warren - President & Worldprofit Dealer Email: URL: ========================================================= (C) 2013 All Rights Reserved. =========================================================
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