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If you haven’t started using Twitter as part of your blogging process, there are some really good reasons to start. Twitter can bring traffic to your blog. And conversely, your blog can bring traffic to Twitter, too. If someone finds your blog and chooses to connect with you via Twitter you will have a greater chance of bringing that visitor back to your site in the future.
It’s one of the most popular and useful social media sites and if you’re not using it, you’re probably missing out on traffic boosting and relationship building potential.
Post Your Blog Posts on Twitter
If you post each new blog that you publish on Twitter you’ll have an opportunity to drive traffic to your blog.
A catchy headline can give people on your follower list as well as people reading the public timeline a reason to visit your blog.
You can add this functionality from within WordPress. There are plug-ins that will auto post to your Twitter account for you. Twitter works great for helping you build authority, too.
Do Other Socializing on Twitter
Building a relationship with your followers can help you gain more traffic and build trust. Answering other people’s tweets, re-tweeting links, and sharing stories with your audience will help you build credibility online. Others may interact with you and their followers could click your profile to see who you are (which could lead to a click through to your blog and a ‘follow’).
Add a Twitter Bookmarklet to Your Blog
Adding a Twitter bookmarklet to your blog’s theme will put Twitter buttons (along with other social media buttons) with each blog post you publish. This could be a good way to encourage your visitors to help you drive traffic. It could help your blog posts go viral. (There are many bookmarklet options. If you search WordPress plug-ins, you’ll find quite a few. Add This is one example)
Add a Twitter Widget to Your Blog Sidebar
Get your site visitors to follow you on Twitter by putting a widget on your blog that shows your Twitter profile. You can (and should) do the same with Facebook. If someone visits your blog once and then follows you on social media, there’s a good chance you’ll have an opportunity to get them back to your site in the future. (Twitter offers code that you can paste to a text widget on your blog to make this simple)
Add Your Blog URL to Your Twitter Profile
When completing your Twitter profile consider the fact that people will probably look it over to determine whether or not they want to follow you. You have an opportunity in this space to make a good impression. Add your blog URL to your page so that people checking you out could have a chance to learn more about you (and potentially become a blog subscriber).
Cross Post on Other Social Media Networks and Sites
Don’t forget to mention your Twitter handle on your Facebook account and /or to list your Twitter profile on other network profiles. Twitter is a great social media tool that can do many things for you if you leverage it well. Places to list your Twitter name can include article directories, press releases, your LinkedIn profile, guest post bylines, and so on.
Some Learn How to Blog homework for you:
Why not look around Twitter with some keyword searches related to your blog topic and see how some other bloggers are using it? This can help spark some ideas for how you an leverage the potential of Twitter for your own blog.