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posted on:
6/29/2012 4:56:40 PM EST
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Are You Ready For Digital Business Cards?
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Get Ready for Digital Business Cards.
Are traditional paper business cards becoming obsolete? Not really, but the push to go digital is increasing as more and more people begin to make their smartphone their primary source for gaining entrance to the internet. Have you considered a digital option recently? The way your digital card appears and the type of connective function your digital card has will say a lot about you and your work. The style of card – from simple embossed text on a white card to ornate colors and fonts – can be a client’s first impression of your work.
You want to use a card that represents you or your business style and works with the kind of clients you work with. When looking for a business card, consider using both digital and paper options and try to combine your digital id into paper cards. A business card does more than provide your contact information, it is a gateway to your online portfolio as well.
Card History
It started with the apple’s iPhone and the “Bump” application. With a “bump”, two iPhone users could exchange contact information on the fly without having to hold on to cards or write anything down. Bump is still around today and can be used for more than just contact information but only works between similar phones, which could be a problem when doing business.
Recently, people and businesses are beginning to turn to web-based business “cards.” Theses sites allow users to create a digital presence using a mix of photos and graphics – use preset choices or upload your own – with links to all of the users’ relevant websites. You can connect to Facebook, Twitter, LinkedIn, Pinterest, blogs and a ton of other social sites. With just one link, you can connect clients to all of your relevant information on the web. Because these networks are public, you can share and access your digital business card with a variety of potential clients on many different devices.
A custom site is easy to create and just requires registration and payment. You can change and update your digital card at any time. Make sure to keep your digital profile current and add keywords that describe what you do so your card is picked up Google and other search engines.
Include a link to your digital profile on all outgoing hard copy marketing material including your paper business cards. Embed a custom QR code into your digital and paper business cards so that potential clients can add your contact information to their phones and databases in a snap. (A QR, or quick response code, is a customizable barcode that can be used to store information and is readable with smartphones. Think of a QR code as a universal “Bump.”
When it comes to the design of your digital or paper marketing material, make sure to make your cards unique, yet readable. Don’t go crazy with images and fonts. Make sure your contact information is clearly visible.
Let’s Get the Cons Out of the Way.
Some clients just aren’t ready for the digital trend that’s here and growing. If your face to face with someone you won’t have anything to leave with the other person. The time it takes to give out a 100 digital cards will take longer than handing out 100 paper business cards (unless it’s done using an automatic system) Also going digital may not be the best option if your paper cards are used on billboards or passed out in large conferences or business meetings.
The Pros to Going Digital
The best part about going with digital business cards is that everything is connected. Instead of listing a host of links on the back of a business card, you need just one link that can send people to all your different websites. You can update your profile as often as you like and you don’t have to send out new links when you update the site or your contact information.
Going the digital route also helps keep your costs down. The “digital cards” are fully customizable and free on a few sites. Shop around to find the site that works best for you, because some do charge to house your digital account. Access to some premium features, such as mobile layouts and custom domain names, come with an annual fee on some sites.
Most digital cards allow an almost unlimited number of options to showcase your portfolio. You can post video, flash images and photos in addition to links and text. You don’t have to worry about running out of space in the same way you do on a 2 inch by 3.5 inch card.
If you want more information about digital cards and a source for one of the “FREE” sites that I recommend, connect with me by email through this form. ibourl.com/ufi After filling out the form, I immediately redirect you to the free resource.
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