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Bruno Duarte
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Published on 4/19/2017
For additional information  Click Here



Yes, banner ads were thought to be the scourge of Internet marketing.  And they were created at first just to get attention, any attention.  While this might have worked when the Internet was bright and shiny, as people have become more educated about the Internet and how to use it, it’s become smarter to use advertising in a smarter way – as in re-marketing.

Instead of simply creating the boldest banner ads possible, smart marketers are looking to create banner ads that are enticing with smart copy and a call to action.  In doing this, people will begin to take notice, without even realizing it’s marketing at work.

Banner ads are now seen as shortcuts to good offers.  Though there are certainly some banner ads that are just as frightening to watch as ever, you may have already noticed that many of these advertisements are now perfectly tailored to your needs and to your shopping history.

For example, you might have been at a site for golf shoes and then noticed a banner for golfing supplies a few hours later.  Seems like magic, but it’s actually re-marketing at work.

Banner ads actually offer a few benefits that other advertising tactics do not:

* They’re more descriptive
When you’re looking to create a banner ad, you only have so much space, so you need to be as descriptive as possible in that space.  With the right writer or ad creator, you will be able to grab the interest of someone viewing the ad immediately.

* They’re more enticing
Banner ads look better than a simple PPC advertisement.  They can be full color, have movement in them, etc.

* They’re shortcuts
Instead of having to read a long list of search engine listings, you can already be on a website and see relevant banner ads off to the side.  This will help you to get to where you want to go more quickly.

* They’re NOT spam
While newsletters and email lists are still being used; they often get tossed in the spam pile, even if they’re offering something really special.  

* They’re creative
You can be as creative as you like in a banner ad, depending on your skills or the skills of the professional you have hired.

* They can be targeted to an audience
With many online tools, you can ensure that your banner ads are targeted to a specific audience who has already expressed an interest in the content of the advertisement.

Banner ads may have been on a path to becoming obsolete a few years ago, but this doesn’t mean they’re gone from the market, not by any stretch of the imagination.  

Banner ads area just as useful, effective, and now they’re even more reasonably priced than they once were.


Banner Ads Are Back And Only A Few Lucky People Are Ever Going To Know About This Underground "Re-Marketing" Boom!

Download our "Re-Marketing Explained" Training TODAY And...

  • Learn Advanced "Re-Marketing" Ideas
  • Ad Writing Secrets For Banners
  • The Best Places To Buy Ads
  • Making Sure Your Ads Are Working
  • Conversion Tactics After The Click

Download Free Here


Yours in success,

Bruno Duarte


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