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Bruno Duarte
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The intricacies of a sales funnel

Published on 5/6/2017
For additional information  Click Here

The intricacies of a sales funnel



Before we get discuss the intricacies of a sales funnel, another selling technique that is sure to generate sales and profit is to offer free report. A free report is usually written content that is something like a free sneak preview to the main product, especially for ebooks.

Nowadays, in some websites that sell books and all ebook platforms the visitor can read a preview of the book by reading the first chapter or the first 20% of the book. This is so that the reader would get a rough idea what kind of book is it going to be. Besides, this is how most people consider books in bookstores anyway.

They flip through the first few pages to get the gist of it. A free report, however, is not necessarily that. It is actually much more substantial than just a free sneak preview of the book. Free reports usually share ideas introduced by the book itself.

What you prepare in a free report sometimes can be different from the book itself. In some free reports, it only discusses about the same topics but with different ideas. What free reports do is that they show the audience that the vendor is selling something viable and credible.

That is the purpose of free reports. They are to win the audience.

Free reports are usually 20 - 30 pages. This is not a strict rule that you must follow, however. It’s just a guide that works. You can go less or more than the numbers. It’s totally up to you and your capability. But having 20 - 30 pages is perfect because it’s not too long and not too short. If it were too short, no one would feel that it’s worth it to download (even though it’s free!).

There is something about rich and substantial contents that make them more credible and attractive to the audience.

So, even if it were short and easy to read, the audience would not feel propelled to download it. However, if it were too long, the audience might not want to read it, too, especially nowadays when contents have to be concise because the trend nowadays is visual heavy.

So, they wouldn’t really want to be reading long and overwhelming texts even though, again, they’re given for free. How free reports work is that when an audience reads the free report and appealed to the idea you’ve shared, chances are, they would go on and purchase the main product, which is the ebook.

A free report is a powerful additional tool to be added to your selling arsenal.

If you’ve got a strong ad copy, visuals, promotions, and top all of them up with a free report, selling will be made easier for you.

Besides, even if they decide to not purchase the main product, you can ask them for email address for downloading the free report. This way, you can increase your mailing list, too.In the future, you can send them some follow - up emails selling the same product should they change their mind.

Well, there are countless other things you can do to profit from your mailing list, really. But this is just a bonus of preparing a free report for a main product.

The main reason to use it is still so that you’d have a higher chance of selling your main product.

Stay tuned for my next press release as I will show you exactly how to build the perfect sales funnel.


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Bruno Duarte is an entrepreneur living in who loves sharing knowledge
and helping others on the topic of Internet Marketing and
Bruno is a passionate person who will go the extra mile and
Bruno's words of wisdom:
"I believe that knowledge is power. Everyone should improve
themselves and/or business, no matter what stage in life they're in.
Whether it's to develop a better mindset or to increase profits. Moving
forward is key."
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