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Jack Dawson
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Jack Dawson   My Press Releases

Building a List

Published on 1/10/2018
For additional information  Click Here

Mailing list software is MUST for building a list. They are the heart of the automation of an online business.

You can buy a third party service; Aweber and GetResponse are popular ones.

Or you can set your own Autoresponder in your shared server account. But, I can assure that if you do so, you will regret it soon. Two serious limitations here:

- The number of emails you are allowed to send.

 Deliverability rate; this is main reason not to use this option; with a self-hosted solution you will have to handle security and IP management.

If an attacker targets you, you will have to hire an expert to solve this threat, and put on risk your list and be exposed to the fact that your hosting might close your account.

And in the labor of achieving high deliverability rates, you will have to engage in IP management in order to ensure your IP is whitelisted.

Do you want this job? No, you don't.

To run your newsletter is always recommended to use a third party (Simple Mail Transfer Protocol) transactional email provider instead of your own host. You will increase your deliverability rate avoiding spam filters, and you will be able to send a lot more emails.

Pinterest, Spotify, Heroku, Foursquare, Pandora, Hootsuite, GitHub are some of the big players using such a service.

Amazon SES, SendGrid, and Mandrill (from MailChimp) among others provide this type of service.

To implement this in a WordPress Website you will need a plugin to manage newsletters, which are transactional emails.

Then you will need to configure the email settings with the SMTP service you select, in order to be able to send emails straight from your web hosting account.

A word of caution before attempting this setup, is to verify with your hosting if they have any limits on sending e-mails. If you have to send hundreds or thousands of emails per day, there might be a limit. Some hosting providers have it as low as 70 emails an hour, others don't mind sending 400 an hour.

The actual frequency depends on your particular hosting service. Some have daily limits, some have hourly limits.

The selected newsletter plugin that can be found in the tutorial has a queue system that will simply wait if you try to send more email than your hosting service maximum daily or hourly limit. Some hosts might just stop emails from being sent once their limit is reached, and tell the plugin the number of successfully sent emails.


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