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Jack Dawson
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Jack Dawson   My Press Releases

5 Simple Reasons Why Your Catalogs Are Not Earning

Published on 11/1/2018
For additional information  Click Here

There are a lot reasons why your catalogs are not making you the money you want. It is not just about the lack of money spent in color catalog printing really. The failure of catalogs stems shortcomings in the design, message and the quality printing. Let me list down for you five of the main and simple reasons why your color catalogs are not making money. This should help you root out all your problems in catalog printing, and get you back on the profit track with your next batch of catalog prints.

1. Badly promoted products - The most basic reason why a color catalog cannot make money for you is because of badly promoted products. In catalogs, the products and their pages must always be optimized for selling. Not only must all the details for products be there, but also the products must be presented with the best images possible. That is why you should not just list those products and their prices. Hire a professional layout artist for catalog printing so that all your products are presented properly with their little sales section on each catalog page.

 
2. Wrong marketing offers - Another big reason why many color catalogs fail to sell things is the statement of wrong marketing offers. Some people think that offer freebies will help, while others think that discounts are the best. It is not enough to just decide randomly on these things. You must have a marketing campaign that targets people precisely and gets those people excited and primed to really buy. This basically entails doing the proper research about your market and then presenting the best marketing offers that they respond to. Without that direction you might as well be flying blind with selling through your catalogs.

3. Lack of clearly marked ordering processes - Sometimes, some designers also fail to realize that the failure of their catalogs is all about the lack of clearly marked ordering or response processes. Those catalogs might have presented the best marketing message ever, but if people do not know how to avail of that offer effectively and immediately, you might lose that sales momentum. That is why it is very important that the ordering or sales process is explained clearly in special sections throughout the catalogs. Without those, all your color catalogs are doomed to fail.

4. Shoddy or bad catalog printing - Another simple reason why some color catalogs fail is because of shoddy or bad catalog printing. This issue is all about the overall look really of the catalogs. Shoddy looking or cheap looking color catalogs just do not cut it, and people think that those catalogs are old are inaccurate. Successful catalogs typically will have a decent enough paper material that is glossy or have a good thickness that makes it very tough and solid looking.

This means that for most people, it is best to print catalogs in the best quality materials available. Without those, you may risk failure with your custom catalogs.

5. No effective distribution - Color catalogs can fail because of the lack of effective distribution methods. Simply giving it away at your shop does not work. You will need a lot of different strategies so that you can approach people with marketing catalogs in different places. You can send them via mail, give them along with other products, use freebies to entice people to pick them up. You might also want to leave them at high traffic areas where a lot of people might be tempted to pick them up. With lots of different avenues of distribution, your custom catalogs will have a far better chance at succeeding at its job.

So those are the main reasons why you may not be earning money from your catalog printing. Try the solutions stated above to help yourself out.

Do you think you have done everything there is with your print posters? Are you running out of things to try? Well, this can happen sometimes when printing posters of your own. All the new ideas just stop. However, before you throw in the towel, you might want to read the list below. We have listed down seven of the best things you should definitely put into your designs for printing posters. Learn these well and try them out if you have not yet. They can be the key to reinventing your color posters.

1. Slogans with power words. First you should remember that there are certain “power words” that you can use in your slogans to make your posters a little bit more effective and powerful. You may have thought of a great slogan with great words all on your own, but you should know that there are standard power words out there that should really help you out. Works like “FREE”, “MONEY”, “DISCOVER” and “SAVE” are just a few examples of power words that have always proven effective for color posters. So if you have not really thought about the specific power words in your posters, you might first want to check these other power words out.

 
2. A mysterious symbol. Symbols are a very powerful thing in human culture. Hence, in color poster printing, you should definitely try using mysterious symbols or original looking signs and logos to make your color posters a little but more interesting and powerful. It can be a whole new redesign of your corporate logo, or it can be a new type of symbol that makes people quite curious. Whatever the case, you should definitely try it out. This can really attract all the curious readers out there.

3. Action shots. Another definite thing that you must always try out are action shots. If you put images of something in action in your color posters, people will definitely want to see and figure your color posters out. People of course will always want to know the whole story, and action shots within color posters provide an entertaining curiosity to most people. So there is always a good chance that your posters will be noticed and remembered if you use action shots at its main design.

4. Beautiful models. Another thing that you should definitely try at least once is to put beautiful models in your color posters. That is right! If you have not tried by now, then you are really lost in poster printing. Beautiful models always work with posters since most people like seeing appealing faces and bodies. We are always attracted to stare at beautiful people, so your color posters can definitely gain the advantage by using beautiful models. Try it out if you have not done this already.

5. Cute animals. Another thing that you should try out at least once is to have some cute animals in your color posters. Inside most people is the heart of a pet lover, and rarely can people resist the temptation to look at cute dogs, cats and other types of cute animals. With the right kind of animal, you should be able to pull off a great looking poster for poster printing really easily.

6. Interactive images. Another great thing to put into your color posters are interactive images. With this method, you basically create a design that people can interact with and use. This can be a special silhouette in the poster that lets people take part in the design itself, or it can be special folded elements that reveal other poster materials in succession. By letting your readers actually interact with your designs, you can have a better and more memorable impact with them.

7. Glossy inks. Finally, another amazing thing that you can try is to put glossy inks into your color poster. Glossy inks can enhance images, and text in poster printing so that they look more prominent and special. They do cost a lot though, but believe me they really make people notice your poster printing.
 
 
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