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Chuck Reynolds
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Chuck Reynolds   My Press Releases

Identity Systems of the Future

Published on 11/8/2018
For additional information  Click Here

Decentralized Identity Systems and the Future of Marketing

What if SSI evolved into more freedom for Content creators and influencers that resulted in an Ad-free blockchain internet?

Instagram stories have become intercepted with Ad-spam,

it’s a pretty terrible user experience. As Facebook seeks to monetize Messenger, WhatsApp and Instagram?—?since Facebook’s flagship app is a dying app; the message is clear. Centralized Ads are polluting the internet. Whatever you believe self-sovereign-identity is, blockchain needs to decentralize identity systems on the internet to ensure consumer privacy, control and freedom.

The Emergence of the Next Web Based on Blockchain

A digital identity that’s accountable to human rights, is that so much to ask? Digital creators and influencers need to have full-rights to their creations just as consumers should have full rights to their data, which they can then barter or sell or trade via tokens with advertising platforms. Facebook and Google’s model is all wrong, it’s the past.

I’m following a lot of crypto projects related to UBI and the decentralized identity systems that reward people better. One of the terms I like the most is called “self-sovereign marketing”, where several startups are looking into creating more fairness in content and referral traffic for influencers in a more transparent way.

Everytime I post on LinkedIn, in the back of my mind I’m wondering why I don’t get paid. On Medium, I can put my articles behind a paywall and make a living wage. Why would I ever post again on Instagram or Twitter without some measurable return on investment? I need social media to work for me. If I have 195,000 followers on LinkedIn, that has to mean something.

Human Rights on the Internet

What people do should matter, and their digital rights not just to privacy, but to empowerment is key for how we build the internet and restart it with blockchain. SSI should not just serve Governments in how they track citizens on centralized blockchains. There must be an aspect of decentralization where the peer-to-peer aspect empowers people globally. Imagine if LinkedIn actually worked that way, and wasn’t just a spin-off of Microsoft? Imagine if Facebook stood for something more than a “family of apps” that is just an advertising machine?

To read more on this subject, please click the following link..

https://markethive.com/group/cryptocoin/blog/decentralized-identity-systems-and-the-future-of-marketing

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