Join me @ IBOtoolbox for free.
Chuck Reynolds
Member Since: 12/6/2012
  
performance / stats
Country: United States
Likes Received: 1668
Featured Member: 0 times
Associates: 2324
Wall Posts: 1991
Comments Made: 1495
Press Releases: 1963
Videos: 1
Phone: 559-369-7791
Skype:     chuck212
profile visitor stats
TODAY: 83
THIS MONTH: 2699
TOTAL: 386973
are we ibo associates?
recent videos
active associates
Ray WW    
Last logged on: 6/19/2019


Curtiss Martin    
Last logged on: 6/19/2019


Vikas B     
Last logged on: 6/19/2019


Teresa Jenning    
Last logged on: 6/19/2019


Eugeniusz Nowak    
Last logged on: 6/19/2019


Kris Karafotas     
Last logged on: 6/19/2019


Todd Treharne    
Last logged on: 6/19/2019


Italia or Elze       
Last logged on: 6/19/2019


Mary Patterson    
Last logged on: 6/19/2019


Stephen Porter     
Last logged on: 6/19/2019


Anne Pinney    
Last logged on: 6/19/2019


JOHN VLCAN  
Last logged on: 6/19/2019


Joseph Ch    
Last logged on: 6/19/2019


George Faulkner    
Last logged on: 6/19/2019


Bobby Brown    
Last logged on: 6/19/2019


other ibo platforms











Chuck Reynolds   My Press Releases

What's a Sales Lead Worth.?

Published on 12/14/2018
For additional information  Click Here

How Much Should You Pay for a Sales Lead?

         

 

When planning a B-to-B lead generation program,

you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the allowable cost per lead for your campaign. This number can then be used as a benchmark for evaluating campaign investments, and deciding which ones are likely to work. If a campaign is looking like it’s not affordable, then you’ll want to make some tweaks, like find a stronger offer, or narrow your targeting.

Begin by calculating your cost per inquiry. Assemble the total direct campaign costs, including all fixed and variable costs that can be directly attributed to the campaign. Include creative and pre-production work, cost of developing and producing content, and the normal variable costs of campaign development and execution. Divide this amount by the number of expected campaign responses, and voila! There’s your cost per inquiry.

Then, estimate the costs associated with qualifying a lead. Don’t try to determine this number on a per campaign basis — it’s too hard. Instead, calculate an average qualification cost for inquiries over a set period, such as a year. Gather up all your inquiry-handling costs, including the direct headcount involved in inquiry capture, fulfillment, qualification, and nurturing. If your back-end processes are outsourced, gathering the data is as simple as adding up the bills. After you have a number for the year, divide it by the number of inquiries handled in the year. This number will serve as your average cost to qualify an inquiry.

Finally, go talk to your counterparts in finance and sales to gather several data points. You need the average order size, namely, the total revenue divided by the total number of orders. (If this number swings wildly, do the calculation by product category.) You need the margin (or its opposite, the cost of goods sold) and the direct sales expense per order, calculated by the total sales expense divided by the total number of orders.

To read more on this subject, please click the following link..

https://markethive.com/group/cryptocoin/blog/how-much-should-you-pay-for-a-sales-lead

Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.