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Chuck Reynolds
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Chuck Reynolds   My Press Releases

Digital Marketing Guide

Published on 1/11/2019
For additional information  Click Here

2019 Digital Marketing Platforms Guide  l

Each digital ad platform has its own set of typical users,

bidding processes, and data. A smart digital marketing strategy employs consistent multi-channel campaigns on the platforms customers are most likely to find them. This guide includes a list of the major platforms and why they may be useful for your business. It isn’t exhaustive, and many niche industries utilize niche platforms. Research your customers, and go where they go. Each of the platforms discussed here deserve their own strategy articles, but this guide reviews how and why each platform would be used in an overall marketing strategy.

No matter what platforms your team uses, you’ll likely use either keywords or demographic data (or a combination of both) in addition to location targeting to help you reach your audiences. The combinations are endless and allow both large and small businesses to get results from their ad spend. You should choose your platforms based on where you expect your customers to be, and how you want them to find you. Take a look at the 2019 Digital Marketing Strategy Guide for more on how do determine where and how to advertise. Ultimately you should follow the data, and work with more audience- or keyword-heavy strategies on platforms based on where your team finds the most success.


Attributing sales to your marketing platforms is one of the most important things you can do for your marketing. You can increase your sales or conversions without setting up tracking, but you’ll be missing out on vital data about your customers and funnels. Traffic is coming in to your website and on your channels every day, and the data about it can point you towards your most valuable platform, your most engaged customers, and your highest-performing funnel.

Most advertising platforms provide methods of capturing traffic, measuring results, and building audiences through a combination of tracking code and native features. To get the most out of each platform, you should install tracking codes and ensure they work properly as quickly as possible. Thankfully, most tracking code snippets set-and-forget and can be easily installed through integrations with common apps like WordPress and Shopify. Google’s Tag Assistant and Facebook’s Pixel Helper are handy tools to help you keep an eye on your tracking codes.

Google Ads

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