SELECTED PRESS RELEASE:
posted on: 1/7/2012 2:32:27 PM EST
Are your Marketing Campaigns Appealing?
marketing campaign, appealing marketing campaigns,

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How to make a marketing campaign appealing?

Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd.

This message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the key factors that a message should have, as that will embed it into the customer’s thinking and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away.

For instance Nike’s catch line is Just do it, it’s a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.

Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous saying goes “a picture speaks a thousand words”. So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics.

See yourself what wonders it does by placing a picture of a representative and products on the company’s website. This not only brings the customers close but also strengthens the relationship.

Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to it. Red and blue are colors liked by aggressive shoppers where as yellow color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can be used in food advertisement.

Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. Wealth and royalty means purple. Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting.

A professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added which change colors and graphics that move.

There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly.

To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas’ website opens with a video which truly fits their punch line, Impossible is nothing.

Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.

Just listing the benefits isn’t enough. Customers want more, they want their needs to be met. Like if some is thinking of buying an exercise equipment, don’t just say that the machine has display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.

Uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing campaign should be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything.



Wishing you much prosperity & Success,
Deana Hudson
Wellness & Business Coach

You can always find great health info here at DH BEWELL, LLC Healthy Solutions BlogSpot  www.ibourl.com/hgw

Passionate About Network Marketing BlogSpot  www.ibourl.com/ee3





BUSINESS OWNER COMMENTS:  leave comment
  ** You need to be a member of IBOtoolbox to comment. Click Here to create free account.
Deana Hudson   828 day(s) ago
Thanks everyone for all the great comments & encouragement! :) Go IBO!
 
Elzie Jackson   830 day(s) ago
just put on blogger linkdn twitter and fb for u i love this info thanks for insight
 
Ron Kaiser   831 day(s) ago
Nice post Deana, keep up the go work!
 
Greg Ray   831 day(s) ago
Good Ideas
 
Kent Smith   831 day(s) ago
Nice post Deana. Keep up the good work on your blogging!
 
Ron Barnas   831 day(s) ago
Lots of great info here Deana, Marketing can get pretty darn technical.
 
Denise Lott   831 day(s) ago
Very informative material, Deana. Thanks for sharing. :-)
 
Maurice Bernier   831 day(s) ago
Great article Deana! Way to go girl and please do keep them coming!
 
Sigurd Skeie   831 day(s) ago
Good Article from you lady Will share it for more to see Sig
 


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