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Dennis Zimmerman
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Dennis Zimmerman   My Press Releases

Restaurant Birthday Club

Published on 2/20/2016
For additional information  Click Here

Restaurant Birthday Club

Having a birthday club at your restaurant is by far one of the most beneficial
revenue boosters you could ever create for your business. The most obvious
reason to have a birthday club is that birthdays are popular & people love to
celebrate their birthday. Birthdays are the most popular occasion to dine out.
It’s also one of the most common overlooked marketing systems many
owners fail to incorporate at their restaurant. In this short read, I will convey
the importance of ‘why you need a birthday club’ at your restaurant, in addition
to the revenue boosting benefits of creating one.

5 Reasons To Have A Birthday Club:

1) HIGHEST TRANSACTION CUSTOMER: according to the National
Restaurant Association, an average birthday patron spends $78 per table.
2) GOODWILL : patrons that dine with you on their birthday bring good will &
upbeat energy to your restaurant. It keeps your establishment happier!
3) GROUPS : birthday guest seldom dine alone on their birthday and often
times they brings groups of friends and family to celebrate with them. The
average birthday table is 34
people.
4) LOW HANGING FRUIT : more than 55% of all americans eat out on their
birthday. Why not capitalize on what would be lost revenue?
5) REVENUE MULTIPLIER : The power of just one more visit can have a
tremendous impact on your bottom line. Just think how having multiple                                        customers dine with you on a daily basis choosing to celebrate at your
restaurant instead of your competitor.

How To Create A Birthday Club

STEP 1: CREATE THE COMPELLING OFFER
It's important to make sure you have a compelling offer to incentivize your
customers to dine with you versus your competitor. Typical offers involve
providing complimentary meals or desserts to the birthday patron if they are
accompanied with a paying guest.

STEP 3: AUTORESPONDER & WEBSITE
on the marketing collateral, you will need a destination for the guest to visit to
sign up for your birthday club. This can be a simple one page website that is
connected to a email auto responder that captures the customers information
and automatically sends them their birthday offer upon the time of their
birthday.

STEP 4: SIGN UP FORM
you can also take more of a manual approach and provide sign up cards that
capture all your customers pertinent information, in which you would then
enter this information into a spreadsheet or a database program such as excel
or google spreadsheets

NEGATIVES OF HAVING A BIRTHDAY CLUB

Having a internal birthday club can have tremendous benefits for your
business. However, its an additional responsibility that needs constant
attention and management. Unless you have an appointed staff to properly
manage your birthday club, routinely enter new sign ups into your database,
track the responsiveness of your marketing, and keep your marketing
collateral updated (which can get expensive), then having a birthday club can
go south quick. For this reason is why we recommend you create a
EXTERNAL birthday club compared to a INTERNAL birthday club.

The Most Effective Way To Drive New Customers Into
Your Restaurant

In addition to the tedious work it requires to run an INTERNAL birthday club, a
common concern we hear from restaurant owners is the need to attract NEW
customers and not just provide discounts and specials to existing customers
who may already have intentions on celebrating their birthday with their
restaurant without having to provide a discount.
Recently, we’ve been having great success with a new beta program we
created called Birthday Marketing . Our program helps local restaurants
get more new customers on an ongoing basis. Our system allows us to
geographically target thousands of people on a daily basis whose birthday
is in the next 7 days within a 10 mile radius of your restaurant! We then
send these customers to your restaurant to celebrate their special day.

Since we are confident in our approach, we practice exclusivity . Meaning,
we only work with two restaurants per geographic region to maintain the
effectiveness of our program.

“We Drive The Most Qualified Leads To Your
Business. You Ensure They Show. Its A WinWin”


We’ve truly created a sustainable system that will produce new customers
on a daily basis to your restaurant. If you can benefit from a steady flow of
new customers, and would like to be the exclusive restaurant we deploy
our birthday system with, then make sure to proceed to the next step

below to learn if having a external birthday club is a good fit for your
restaurant . Our EXTERNAL Birthday club is the most hands off, passive,
hassle free way to increase your revenue and drive new customers into
your restaurant daily. Click the button below to learn more. We go over our
detailed exact process of how we target 1000’s of birthday guest every day.

Click here to get your birthday club setup! 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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