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posted on:
3/31/2012 1:05:58 AM EST
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You Are Your Story! So Work on It!
tom peters, little big things, in search of excellence, ways to pursue excellence, leadership, strategy
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25. You Are Your Story! So Work on It!
"A key—perhaps the key—to leadership is the effective communication of a story."—Howard Gardner, Leading Minds: An Anatomy of Leadership
He/she who has the best/most compelling/most resonant story wins:
In life!
In business!
In front of the jury!
In front of the congregation!
Few things are more important to moving mountains (or even anthills) than storytelling. You must be an emergent and compelling story—and you must mainly communicate through stories to kindle change.
Your schedule—TODAY—is a short story with a beginning, narrative, end, and memory that lingers on. Your current project is ... an unfolding story about making something better, exciting users, etc. Your organization's raison d'être, and hence its effectiveness, is a story.
FYI: Developing effective storytelling skills is hard work! (But worth it X10.)
This is a subsection of document #8 in a series of 48 highlights from Tom Peters' The Little BIG Things: 163 Ways to Pursue Excellence (HarperStudio, 2010). For more information, visit tompeters.com
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 | | Thank you for your great support, Keith, Kris, Todd, Deidre and Ron. Have a blessed weekend.
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| | |  | | Daniel, great post, people think of marketing as being something that is hard to do yet as you explain it is simply a case of telling your story to as many people as possible. |
| | |  | | Everyone has a story, sharing it is very powerful! Wishing you continued success Daniel! ~Kris Karafotas |
| | |  | | Oh yes telling your true story will benefit you greatly. Good post Daniel |
| | |  | | Excellent blog. Oh, to be a great story-teller |
| | |  | | Have to agree everyone like to here a good story now and then. Have a day to remember Daniel. |
| | | | | Thank you, Don, Anne and Renita. |
| | |  | | Thanks for sharing Daniel, story telling is one of the oldest forms of communication. TB&L |
| | |  | | It's been said that "Facts Tell... Stories Sell." You are right on the money! |
| | |  | | Wow..something to really think about..thank you for posting. Congrats on being the Featured Member of the Day Daniel..have a good one;) |
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