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Dom Fernandez
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gloBaloney ... one size does not fit all ...

Published on 3/21/2018
For additional information  Click Here

Why do so many global strategies fail-despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity - including direct investment, tourism, and communication - happens locally, not internationally.
 
In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences.
 
Ghemawat shows you how - by providing tools for:
  • Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.
  • Tracking the implications of particular border-crossing moves for your company's ability to create value.
  • Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.
In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences - as well as how other well-known companies have failed at this challenge.
Crucial for any business competing across borders, this book will transform the way you approach global strategy.
 
Cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity - including direct investment, tourism, and communication - happens locally, not internationally.
 
In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences.
 
Ghemawat shows you how - by providing tools for:
  • Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.
  • Tracking the implications of particular border-crossing moves for your company's ability to create value.
  • Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.
Member Note: To comment on this PR, simply click reply on the owners main post below.
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