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Oh! The Embarrassment
Here I am,
after starting four years ago,
trying to learn
computers and online marketing,
now reading for the first time
Say what? who is this
Well, he is one of the sharpest
Wouldn't you think
I should have checked out his material
long before this?
It just goes to prove
that on occasions our brain cells
take a holiday.
So why the excitement around
I’m the “go-to guy”
for celebrities like Tony Robbins
when it comes to online marketing,
as well as (literally)
over 100,000 small businesses
He is the creator of
Behavioral Dynamic Response
an automated marketing method
that speeds up your sales cycle
by customizing your marketing messages based
your prospect’s behavior.
In the past he earned
something like $30 M in a two year period.
In the past, he brought out
Frank Kern’s Core Influence Presentation –
You really should watch
if you want to improve your marketing
but two warnings
1/ it goes for about two hours
2/ he occasionally uses profanity.
Apart from that, it is well worth the watch.
How To Command People To Do Almost Anything
(But In A Cool Way)
He talks about
‘surface influence’ or ‘head to head’ influence
How Core Influence Works.
we communicate on two levels.
Head to head and the core level.
Lasting influence comes
from a core communication
To communicate on this level,
your subconscious speaks to their subconscious
The subconscious is really in control.
Wow! Heavy duty stuff.
Frank says you need to discover
your core desires
thus uncover your core identity.
At the presentation he says
Why are you here in this room?
Make more money
Network with your peers
Contribute to the community.
Why do you want
more money, network with your peers,
The Truth is,
we all want to create and perpetuate experience.
Goals are meaningless.
This is heavy, heavy duty stuff.
"goals are meaningless".
We are led to "Effortless Transformation"
Get clear focus on what your core identity is
When you communicate from this core place
centered, stable and focused
This Total clarity Magnetically attracts ‘Matches’.
(Someone who has a similar core identity)
And causes you
to be exponentially more persuasive.
Frank says it works like this
E + I = L
E - Experience.
We do not crave things.
We crave the experience the things give us
I - Identity
Our experience, belief and values
create our identity.
All communication comes from identity
L – Life.
Our experiences and Identity work together
to form our life.
I found this to be profoundly interesting material
and will follow it up much further
in the coming weeks
in an effort to overcome
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