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How To Write A Winning Blog
1/ Have a Clear Goal
"Have One Main Goal
when Planning Your Content.
For the purpose of business building
that one overall goal
should revolve around lead generation.
Clearly define this goal.
Follow a process for making that goal work".
There are three ways of approaching this:
Goals that are
SMART, PURE or CLEAR
SMART stands for:
Specific, Measurable, Achievable, Relevant,
A SMART lead generation goal could be:
“We want to increase
qualified, sales-ready blog leads
by 50% this quarter compared to last quarter.”
PURE stands for
Positively stated, Understood, Relevant, Ethical
CLEAR stands for:
Collaborative, Limited, Emotional, Appreciable,
The CLEAR goal-setting process
is the more recent alternative to SMART goals.
an Olympic Gold Medalist,
sports analyst, adventurer
and social entrepreneur
wrote about this alternative as being to fit
a more up-to-speed, agile environment.
He promotes the use of "Clear" goals.
is an American author, editor, ghostwriter,
and publishing consultant.
He has written more than 75 books.
As The Leadership Guy at Inc.com,
he is responsible
for writing a lot of columns each month
on leadership and management.
explains "clear " goals
(Goals should encourage working together
collaboratively and in teams)
(Goals should be limited in both scope
(Goals should make an emotional connection,
tapping into energy and passion)
(Large goals should be broken down
into smaller goals
so they can be accomplished
more quickly and easily
for long-term gain).
(Set goals with a headstrong
and steadfast objective,
but as new situations or information arise,
give yourself permission
to refine and modify your goals).
It is suggested that
a "CLEAR" winning blog goal
"We want to work as a marketing team
to bring 5 new qualified leads
from marketing blog objectives
for sales readiness
through quality content offerings".
regardless of methodology,
should be set up in a way
that allows you to see
a beginning-to-end process for your work".
Be very "SMART", PURE and "CLEAR"
How to write a winning blog
1/ Have a Clear Goal.
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