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Gerald Begg
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How To Write A Winning Blog 1/ Have a Clear Goal

Published on 4/15/2017
For additional information  Click Here

How To Write A Winning Blog

1/ Have a Clear Goal



Coschedule says:

"Have One Main Goal

when Planning Your Content.


For the purpose of business building 

that one overall goal

should revolve around lead generation.


Clearly define this goal.


Follow a process for making that goal work".



There are three ways of approaching this:



Goals that are



SMART stands for:

Specific, Measurable, Achievable, Relevant,

and Time-bound.


A SMART lead generation goal could be:

We want to increase

qualified, sales-ready blog leads

by 50% this quarter compared to last quarter.”



PURE stands for

Positively stated, Understood, Relevant, Ethical



CLEAR stands for:

Collaborative, Limited, Emotional, Appreciable,

and Refinable.



The CLEAR goal-setting process

is the more recent alternative to SMART goals.



Adam Kreek,


an Olympic Gold Medalist,

sports analyst, adventurer

and social entrepreneur

wrote about this alternative as being to fit

a more up-to-speed, agile environment.


He promotes the use of "Clear" goals.



Peter Economy



Peter Economy

is an American author, editor, ghostwriter,

and publishing consultant.


He has written more than 75 books.


As The Leadership Guy at,

he is responsible

for writing a lot of columns each month

on leadership and management.


Peter Economy

explains "clear " goals



(Goals should encourage working together

collaboratively and in teams)



(Goals should be limited in both scope

and duration)



(Goals should make an emotional connection,

tapping into energy and passion)



(Large goals should be broken down

into smaller goals

so they can be accomplished

more quickly and easily

for long-term gain).



(Set goals with a headstrong

and steadfast objective,

but as new situations or information arise,

give yourself permission

to refine and modify your goals).


It is suggested that
a "CLEAR" winning blog goal

could be:

"We want to work as a marketing team

to bring 5 new qualified leads

from marketing blog objectives

for sales readiness

through quality content offerings".



Coschedule says:

"Your goal,

regardless of methodology,

should be set up in a way

that allows you to see

a beginning-to-end process for your work".



Be very "SMART", PURE and "CLEAR"


How to write a winning blog 

1/ Have a Clear Goal.




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