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How To Model The Perfect Client
Why Do this?
The internet provides a vast amount of people
who are searching for a solution
to a pain point.
many of them
will not be searching for the solution
that you provide.
In other words
their pain point is not one that needs
To find those that are experiencing pain
that you can alleviate
it helps to know with crystal clear clarity
who it is that you are seeking.
It helps to model your perfect client
John Jantsch says
who makes an ideal customer
allows you to build
your entire business, message,
product, services, sales and support
attracting and serving
a narrowly defined customer group.
To achieve this you will need
a rifle shot not a scatter gun approach.
You will need to know and target
your ideal client.
Find out all about him.
"wear his shoes".
How to do this.
Make a bullet point list of everything
you can discern
about your ideal client.
Age, Marital state, Employment situation,
where they live, children, etc.
Figure out their emotional needs
their pain and pleasure points.
Understand their motivation
and how it relates to your offer.
What are they trying to accomplish
with your product or service.
discovering your product/service
and using it.
Write your ideal client's story
around these bullet points,
print it out
read it daily.
Now you will know who you are looking for
and be able to shape
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