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How To Pursue A Strategy Of Pre-eminence.
(born January 8, 1949)
is an American business executive,
He is known for his work in developing strategies
for direct-response marketing in the 1970s.
Forbes listed him
as one of the top five executive coaches
in the US.
the founder and CEO of the Abraham Group,
a marketing consultant firm
focused on providing
growth strategies to businesses
I have been listening to a tape by Jay Abraham
in which he teaches
a strategy of
the quality or state of being pre-eminent, :
choiceness, distinction, excellency,
first- rateness, greatness, perfection, excellence,
Jay Abraham teaches that
this involves a change in ideology and mindset.
We should become
most trusted adviser,
counselor, confidante, fiduciary.
a person who has the power and obligation
to act for another (often called the beneficiary)
total trust, good faith and honesty.
Become the source of true information,
always in the best interest
of the client.
Be one who can put into words
their feelings, anxieties, fears, doubts
and be able to offer solutions.
Be someone who really gets them.
Assume a moral obligation to give real advice
even if it means sending someone
to the opposition.
Everything that we do should be about
seeing the client as better off,
life enhanced, enriched, protected.
View as client not customer.
a higher level of relationship,
greater sense of intimacy,
bonding,trust, authorative respect.
There should be
a constant array of breakthroughs for the client
in the areas of
marketing, strategy, management, innovation.
It means orchestrating
greater beneficial enhancement or improvement
to clients life or situation
that they appreciate or value.
a responsibility to guide them to the right decision
and to see the relationship as long term
to counsel, guide and serve.
Looking at everybody that you do business with
as deserving service
before money changes hands.
Dispelling forever the notion of
"am I worthy of the goal I have set" to one of
"is the goal worthy of me?"
Live for making everyone's lives better
because you are in it.
Learn to listen and hear
what they are saying and doing.
I hope that you take the time
to watch the video on
a strategy of pre-eminence
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