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Gerald Begg
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Gerald Begg   My Press Releases

How To Pursue A Strategy Of Pre-eminence.

Published on 4/21/2017
For additional information  Click Here

How To Pursue A Strategy Of Pre-eminence.


Jay Abraham

(born January 8, 1949)

is an American business executive,

conference speaker,



He is known for his work in developing strategies

for direct-response marketing in the 1970s.


In 2000,

Forbes listed him

as one of the top five executive coaches

in the US.

He is

the founder and CEO of the Abraham Group,

a marketing consultant firm

focused on providing

growth strategies to  businesses


I have been listening to a tape by Jay Abraham

in which he teaches

a strategy of



Webster-Merriam Dictionary:

the quality or state of being pre-eminent, :



choiceness, distinction, excellency,
first- rateness, greatness, perfection, excellence,


Jay Abraham teaches that

this involves a change in ideology and mindset.


We should become

a client's

most trusted adviser,

counselor, confidante, fiduciary.



a person who has the power and obligation

to act for another (often called the beneficiary)

under circumstances

which require

total trust, good faith and honesty.


Become the source of true information,

always in the best interest

of the client.


Be one who can put into words

their feelings, anxieties, fears, doubts

and be able to offer solutions.


Be someone who really gets them.


Assume a moral obligation to give real advice

even if it means sending someone

to the opposition.

Everything that we do should be about

seeing the client as better off,

life enhanced, enriched, protected.


View as client not customer.




a higher level of relationship,
greater sense of intimacy,

bonding,trust, authorative respect.


There should be

a constant array of breakthroughs for the client

in the areas of

marketing, strategy, management, innovation.


Hi tech?

It means orchestrating

greater beneficial enhancement or improvement

to clients life or situation

that they appreciate or value.


It involves

a responsibility to guide them to the right decision

and to see the relationship as long term

to counsel, guide and serve.


Looking at everybody that you do business with

as deserving service

before money changes hands.


Dispelling forever the notion of

"am I worthy of the goal I have set" to one of

"is the goal worthy of me?"

Live for making everyone's lives better

because you are in it.


Learn to listen and hear

what they are saying and doing.


I hope that you take the time

to watch the video on

a strategy of pre-eminence







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