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Gerald Begg
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Gerald Begg   My Press Releases

How To Create A Perfect Ad Squeeze Page.

Published on 9/12/2017
For additional information  Click Here

How To Create

A Perfect

Ad Squeeze Page.

 


 

 

https://www.google.com.au/search?rlz=1C1CHMO_enAU541AU541&q=squeeze+page+definition&oq=squeeze+page+definition&gs_l=psy-ab.3..0j0i22i30k1.15304.19688.0.22239.11.11.0.0.0.0.280.1930.2-8.8.0....0...1.1.64.psy-ab..3.8.1928...0i67k1j0i22i10i30k1.w4k2i3DQvpo

 

A squeeze page

is a landing page designed

to capture opt-in email addresses

from potential subscribers.

 


 

The goal of a squeeze page is

 to convince, cajole,

or otherwise ”squeeze” a visitor

into providing one of their most

sought-after and coveted

pieces of personal data:

the email address.

 

http://www.wordstream.com/blog/ws/2013/09/16/squeeze-page

 

As its name suggests,

there is an element of intentional

yet subtle forcefulness

involved in a squeeze page.



 


 

https://www.listbuildinglifestyleshow.com/

 

Igor Kheifets

"The Sultan of Solo Ads"

says:

 

1/
The headline results in 60% of success rate

(his testing )

 

In other words

we need to take time and great care

in creating our headlines.

 

If you google "Great Headlines"

 

https://www.google.com.au/search?q=great+headlines&rlz=1C1CHMO_enAU541AU541&oq=great+headlines&aqs=chrome..69i57j0l5.6553j0j1&sourceid=chrome&ie=UTF-8

 

you will find a wealth of material.

 

At the top is

CoSchedule Headline Analyzer -

Optimize Your Blog's Headline?

www.coschedule.com/blog-headlines

 

I have been using

CoSchedule

for several months now and find it quite useful

 

Further down you will find

5 Easy Tricks to Write Catchy Headlines -

Goins, Writer


https://goinswriter.com/catchy-headlines

 

Jeff Goins is a favorite writer of mine

who is very successful.

 

All of this material supports Igor's contention

that

the heading is all important.

 


2/

No video


 

Igor says that his split testing reveals

it does not pay to use video on a squeeze page.

 

Split testing

(also referred to as A/B testing or multivariate testing)

is a method of conducting

controlled, randomized experiments

with the goal of improving a website metric,

such as clicks, form completions, or purchases.

 

Igor says he has done this

in relation to using video on squeeze pages

and the final result was

not to include video.

 

3/

No Graphics



 

I love graphics so why no graphics?

 

Graphics slow down load time.

 

The goal

is to attract the prospective's attention

get the email

and send them on their way.

 

Keep it simple, quick and easy.

 

No graphics.

 

4/

Optin form above the fold.

 


 

What is "The Fold" in a Responsive Design? -

Webvanta

 

www.webvanta.com/post/2014-07-06/responsive-design-above-the-fold

 

"above the fold".

Originally used to refer

to the upper half of a newspaper page,

the term came to mean

"part of the page visible without scrolling".

 

Again in the interests of simple, quick and easy

keep the opt-in form above the fold.

 

5/

Ask for the email address

 

Only the email address

No name or phone number.

 

Respect the person's privacy.

 

The goal is simply to get an email address


 

In Summary

Attention grabbing headline

No video

No graphics

Above the fold

Ask


 

 

 

 

 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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