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Anne-Marie Ronsen
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Anne-Marie Ronsen   My Press Releases

The Golden Rules of Article Marketing: Tips You Want To Know

Published on 1/25/2016
For additional information  Click Here

Articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guidelines to follow. Once you get the hang of it, writing articles should be fun, as well as beneficial for you and your site.

It is discovered that only sixteen percent of users tested who regularly surf the web for information actually read every word of an article. A whooping seventy nine percent just scan it. All they do is choose among the many words in front of them and pick out the relevant words, phrases or sentences.

But, there is an exception though. In the same test, it was also discovered that articles that enjoyed a more than one hundred percent usability rating were articles that were concisely written, well-researched and objectively presented.

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What would it take then for an article to be easily readable enough at the same time be considered important? The following are basic tips to apply to a written article and to make it appear clear and comprehensible.

1. Make Your Title Sizzle

If your title can entice a person’s curiosity you’re already halfway there in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content, but should also be short and concise. Include the main benefit or solution in your title.

2. Apply sub-headings

Make sure to use sub-headings that are meaningful. Take note that these sub-headings need to be more contextual than cute or clever. Though making it cute is nice, a sub-heading that is more applicable and apt for the article’s topic is a more superior and enjoyable read than one who is striving only for cuteness.

3. Use bullets

Bullets that are made out into a list are an easier read than a lengthy list of paragraphs. It makes the article readable as it is straight to the point. Bullets should be short and snappy and must deliver the real deal. Not winding statements that really do not go anywhere.

4. Use short paragraphs

Users of the web are a very harsh bunch. They want a good read, a good article, and they want one fast and they want one good. So a paragraph that contains more than one idea will more likely cause their eyes to glaze over and intentionally skip these ideas especially if they find the first few words, phrases and sentence in the paragraph as not worthy of their attention.

5. Talk to Your Targeted Audience

Your information is not for everyone. Avoid generalities. Choose a friend or family member that’s interested in your topic. Write your article to them. Writing to a friend will make your copy personable and friendly.

You won’t come across as a fussy hen, do this, do this, don’t do that. You will connect with your readers as a friend giving advice. Your article will do a better job of building creditability for you. Creditability inspires trust and readers only trust their friends.

6. Use your keywords

Thread your keywords throughout your short article as naturally as possible. Otherwise your copy will sound stiff and dull. To gain visibility on the search engines, your site must be “indexed” by their bots.

7. Add substance

Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don’t take the time to impart substance. It increases the reputation of the web being an unreliable source of knowledge. Additionally, lack of substance will block your road to profitable referrals.

Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader’s need for practical information and connect with their emotion. It’s a known fact emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance and improve your reader responses.

8. Utilize figures when necessary and not just ordinary and insipid statements

Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teacher having a little chat with an eager student.

9. Make it web professional

Create a more web professional look by using short sentences then format your page to approximately 65 characters per line. Long stringed sentences that stream from side to side of the web page look visually unprofessional. Select a layout for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions and interview.

Make your introduction and summary short. Your web readers don’t want just a list of boring facts and information. They want to connect with you by reading your personable introduction and practical tips with a definite ending or summary. Remember excited readers become enthusiastic buyers and enthusiastic buyers will refer your product or service to all their friends.

10. Don't use long, technical or unusual words

Many authors assume that their readers already know about the subject. These authors use technical words and jargon that are difficult for the reader to understand and follow. So try to keep it as non-technical as you can. After all, you want them to visit your website for a more in depth understanding of what you are writing about.

11. Pay close attention to your spelling and grammar

If your article is littered with spelling mistakes, and bad use of grammar, then that will weaken your claim to be knowlegable about the subject you are writing about, and may get your article rejected. If you want to give the appearance of being an authority on your subject, always run a spell check before submitting your article.

12. Linking Articles

Also another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

The concept of article marketing is extremely important if you want to have any kind of presence online. And, in order to succeed in today's economy, you need to be present online.

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Always Do Good

Remember to always do good in business.  The better you can do for people the more successful you will become.

Don’t meet expectation, exceed it!

Success by choice, not by chance.

- Anne-Marie Ronsen

 Do you have any comments or thoughts about this post that you’d love to share with us? Then please do by using the comment box below. Remember that your comments and thoughts are highly welcomed and appreciated.

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