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Francis Cassady
Member Since: 8/11/2016
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Francis Cassady   My Press Releases

Surfers are Skimmers

Published on 3/14/2017
For additional information  Click Here

Francis Cassady 031417

Surfers are Skimmers



It's hard to get visitors very to read the content on your blog.This is because 80% of surfers skip the article content and the other 19% are skimmers.

This tells you the significance of images and infographics.

Remember that the first impressions are quite significant,and the visitor has opened your page to answer an imminent problem for which they need an immediate fix.

Recall that in a face-to-face meeting ,it takes only several seconds to assess and evaluate the person with whom you are meeting for the first time.

The Internet has sped this process up, there's very little in-depth understanding and less patience.

At any rate,your subject,header,and your key words,have driven a visitor to your site,educate and market your product or service.


Basically,get them interested enough so that they'll enter their name into your capture page.

The Google algorithm looks at bounce rate and time spent on the site,as two of the predominate results to establish SERP position.

Recall tracking to keep an important eye on your time-on-site results.

There are two free ways in which you can track your results: The first is Google Analytics,which Google provides in the webmaster tools section of your Gmail account.

These analytics can give you average time on site, total unique visitors, what keywords people are using to find you.

The second is Go to and type in your domain name. tells you how popular your site is relative to other US and world sites, it also gives you the following:

  • Bounce Rate
  • Daily Pageviews per visitor
  • Average time on site

Visitors on the web look at the headlines,and look for supporting keywords,the same keywords that they input in the search engine when they'd begun their inquiry.


So subject lines and keyword phrases must specify the visitors' interest and problem.

This is why Google wants the keyword phrase specified in the URL, the subject line and the first and last paragraph of your composition.

Google's job as a search engine is to get an enquirer matched up with exactly what they're looking for.

But you really have two predominate tasks from an internet marketing and blogging perspective.

You'll need to get the right keyword phases matched up to your content,but second and just as important you'll need to get alluring headlines and subject.

Compelling and keyword oriented headlines are not only important for your blog,they're also critical for your email copy subject, landing page subject,text ads and PPC ads.

Here's some help for writing titles,subjects and headers copy and paste

Here is another free headline generator from Shaqir Hussyin, copy and paste.

So now your visitor knows the site is relevant,the information looks good,the first part of the text says here is the answer to your issue or gives applicable information.

Now the task is to give an clear call-to-action .Go here and your problem will be resolved,because it will implement your inquiry.

Now the site takes on meaning and relevance,the articles become more readable and the inquirer will likely return.

Here is a great FREE CALL-TO-ACTION BUTTON GENERATOR either in CSS or PNG, copy and paste.

Here's the button I'd designed:



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it.



Fran Cassady
Cassady Online LLC


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