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Francis Cassady
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Francis Cassady   My Press Releases

Enquirer Must Agree

Published on 3/16/2017
For additional information  Click Here

Fran Cassady 031617


Enquirer Must Agree



One thing that is certain is building trust through very small interactions.
That includes small gifts as well as small products and services.

Think of how you start a social conversation with a woman or man that you do not know.

You'd say "how is your day going", in a sincere way. This is a small and simple approach.This suggestion tranfers over to the world of internet marketing.

Recall,you want to limit the products and services offered.
Offering several can overwhelm your prospective customer.

So you basically, not only offer one principle product,but you also have convincing pertinent information that this product or service will fix their issue and get them going in the right direction.

There are two issues with offering too many products at a single session: first is customer blindness and second is customer paralysis.

The idea is to keep it simple and focus on one predominate product with all the supporting information necessary.

People are definitely more worried about losing one of their hard-earned dollars than earning a dollar.

There is actually a term for this called loss aversion.

Studies have reported that losses are much more powerful,from a psychological perspective,as gains.

Basically, human beings are emotionally wired to get much more pain from a loss,than enjoyment from a gain.

There is psychological pain when you have to pay cash for an item.

Buying with a credit card completely eliminates this psychological pain.


From an internet marketer's perspective you really need the product or service gain to predominate the accompanying loss.

Credit card companies have known about the emotional basis of buying,and obviously have exploited this emotional basis of buying.

So how do copywriters work with the inevitable emotions of prospective customers and buyers?

One way is to get your reader to agree with an opening statement. Do you want to loss weight quickly? Do you want an attractive figure? How would you like to make an extra $500.00 per week?

If you can get an initial agreement, that would comprise the tiny first step above which we'd talked.

Copy and paste the ebook for some interesting copywriting tips,if you're a novice or fledgling copywriter.

Another example is the direct headline which is very straightforward, without trying to get clever. "Summer style white long beach dresses-40% off".

Product name helps you to do the work that you need done. So,for example, "Traffic Master's Academy" tells you that this Academy will teach you how to drive qualitative traffic.

You're frustrations will be eliminated,and you'll receive these bulleted important benefits.

Here you can see how you stress the elimination of frustration and the accumulation of gain from the product or service.

In this case, you're no longer frustrated by spending advertisting money to drive unconverting traffic.

You accumulate gains from all the "traffic masters" who've proven they know how to drive quality converting traffic from all their respective advertising techniques.


There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Colin Powell


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it.


Fran Cassady
Cassady Online LLC


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