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Francis Cassady
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Rule of Thumb

Published on 12/28/2017
For additional information  Click Here

Francis Cassady 122817


the story of auntie m

A teacher gave her class of 11 year olds an assignment: Get their parents to tell them a story with a moral at the end of it.

The next day the kids came back and one by one began to tell their stories.

Ashley said, "My father's a farmer and we have a lot of egg laying chicks.
One time we were taking our eggs to market in a basket on the front seat of the car when we hit a big bump in the road and all the eggs went flying and broke and made a mess."

"What's the moral of the story?" asked the teacher.

"Don't put all of your eggs in one basket!"

"Very good," said the teacher.

Next little Sarah raised her hand and said, "Our family are farmers too.
But we raise chicks for the meat market. One day we had a dozen eggs, but when they hatched we only got ten live chicks, and the moral to this story is, "Don't count your chickens before they're hatched."

"That was a fine story Sarah. Billy, do you have a story to share?"

"Yes. My dad told me this story about my Auntie M... Auntie M was a flight engineer on a plane in the Gulf War and her plane got shot down.
She had to bail out over enemy territory and all she had was a bottle of rum, a machine gun and a machete.

She drank the rum on the way down so it wouldn't break and then she landed right in the middle of 100 enemy troops.
She killed seventy of them with the machine gun until she ran out of bullets.
Then she killed twenty more with the machete until the blade broke. And then she killed the last ten with her bare hands."

Good Heavens," said the horrified teacher, "what kind of Moral did your father tell you from that horrible story?"

"Stay away from Auntie M when she's been drinking."


Rule of Thumb




Lets turn our attention to traffic strategies for leads that are fairly predictable, reliable, and have been around for a while.

Banner advertising will contintinue on,You've seen new safelists and TEs come on board and the first thing you do as a member is insert your banner adverts,

Here's an important one from my partner, who is able to garner significant attention because we give away not just ebooks, but traffic, real visitors.


So you know the basics: place banner ads on niche sites with lots of targeted traffic.
Place banner ads on niche TEs and safelists.

Place text ads on niche TEs and safelists.

Some basic tools for text ads includes Google keyword tool. A great alternative to Google keyword tool is

You'll need to use or to check the number of visitors to a niche site.

The rule-of-thumb for banner placement adverts is if the site has less than 10k visitors per month, do not advertise.

The site will need more than 10k visitors per month for you to consider placing an advert.
You can also use an ad network.

Be sure to negotiate a monthly rate if feasible, as impressions is a unverifiable advertising technique.

Keep in mind, that the industry average is .5% of the visitors will click your banner advert,aka

CTR, that would give you 50 clicks per month, if the site has 10k visitors.


If you're in a niche site that looks good with over 10,000 visitors per month, some sites will have an advertising button on the bottom of the page.

If there's no advertising information contact the site owner at the About Us page or the Whois.

Here's the URL for Whois,

Keep in mind the fundamentals here, as you identify your target audience, your niche sites become the sites on which you'll place your banner adverts.

Recall, people view webpages from left to right and very much top oriented, this is called the F-shaped reading pattern.

Red equals the heaviest concentration.


Be sure you know the keywords or keyword phrases for which your target audience searches.

The predominate audience keyword phrases are the keyword phrases you'll insert into Google Search to find the top-ranked niche sites.

When you negotiate with the site's owner, you'll make certain whether the banner ads costs are CPM or fixed price.

Always try to negotiate a fixed price, which is generally cost per month,as I'd mentioned

CPM or cost per thousand impressions, is in my opinion, kind of an vague term without quantifiable verification.

CPM benefits the site owners and not the advertisers.

Be absolutely certain that the site on which you place the ad has Responsive Web Design (RWD).

Recall RWD is built into the website design; it makes the site easy to negotiate on mobile devices.

For your information, Mobile Banners are 320 x 50 px, and are designed to fit most mobile devices.

Here is a list of some popular website advertising networks:


Here's a great free site to create your own banners, it's actually a lot of fun.

Be at war with your vices, at peace with your neighbors, and let every new year find you a better man ( person ). Benjamin Franklin


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC



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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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