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Francis Cassady
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Francis Cassady   My Press Releases

Conveying A Value Proposition

Published on 2/2/2018
For additional information  Click Here

Francis Cassady 020218


the kids answers

Where there's smoke there's............ pollution.
Happy the bride who.........................gets all the presents.
A penny saved is............................... not much.
Two's company, three's..................... the Musketeers
Don't put off till tomorrow what....... you put on to go to bed.
Laugh and the whole world laughs
with you, cry and............................. you have to blow your nose.
There are none so blind as................ Stevie Wonder.
Children should be seen and not....... spanked or grounded.
If at first you don't succeed............... get new batteries.
You get out of something only
what you......................................... see in the picture on the box.
When the blind lead the blind........... get out of the way.
Better late than................................ pregnant.

Conveying A Value Proposition


A value proposition is the fundamental propostion of your sales page.

A value proposition, basically stipulates and promises value to your customer from your product.

So for example, a make money online or home based business entrepreneur's problem is that the prospects need to find out how,and eventually,with tenacity,they'll make money on the internet.

WorldProfit's value proposition,for example,is that it promises you a fully developed system, that'll give you the internet marketing material to post on the web with your affiliate links.

You basically become an immediate affiliate marketer, but more the platform offers Small

Business Owners the opportunity to evolve an online business within vitually any niche.

WP has people that greet your leads and direct them to WorldProfit greeting, Introduction, and training videos.

This value proposition offers a significant solution to a deep-seated wish to establish an online business working from home.

A value proposition is a clear statement that explains how your product solves customers’ problems or dramatically improves their situation.

It delivers specific benefits, and tells the customer why they should buy from you,and not from other available online programs.

Basically, your benefits outweight other significant niche programs' benefits.


Keep in mind,that purchases are based on emotion rather than logic.

You are not really selling clothes for people to wear are you?

You are selling clothes that'll make your customer look sharp, that'll attract , that'll impress their boss.

The problem is,how to impress my boy-friend?

The solution is to but these exquisite in-demand and fashionable slacks,and the problem is solved.

Remember, WP can incorporate every niche because of its broad and diverse platform.

So yah, if you're selling clothes you can utilize the WP platform.
Let's say you’re selling an ebook on fitness. You aren't really selling an ebook are you?

You’re selling the art and science of becoming healthy and fit.
You’re selling confidence,and you’re selling a way to better enjoy and live life.

This is the value proposition through which the health and fitness achieved by this ebook will bring.

Selling an ebook on making money online or a home based business?

You’re really selling the ultimate financial freedom,and you’re really selling freedom from credit card debt or money problems.

The WPHome based business niche, is all-encompassing platform, that has inclusive tools and training to progess from a part time income to financial freedom.


This is incredibly important,as it is ultimately what is going to get your readers to really want your products,rather than just being interested.

This creates the emotion that will then lead to the straightforward decision to buy.

Keep in mind,that sales pages must look professional and progress your prospects to ultimately click your call-to-action button.

You want to get prospects to focus on your bold statements, your story, and their problem you’ve summarized that needs to be solved,and the answer to that problem.

sense of urgency

You also create a sense of urgency,with your value proposition.

You’ve focused on the value proposition and you’ve got them imagining what life would be like with their problem solved.

This creates a real sense of desire and makes the prospect feel as though they need your product or service.
create scarcity

Obviously,you create scarcity from the thought that the product will only be offered within a certain time frame,after which it won't be offered,or the price will escalate.

In affiliate and internet marketing scarity might be a more elusive incentivization tool.

A common methods to establish scarcity is to place the number of stock items that you have left on the product page for customers to see.

Scarcity in this manner will create urgency for customers as they will see that there are only a few products left of the item in which they're interested.

Heck, there are no rules here - we're trying to accomplish something. Thomas A. Edison


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC



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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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