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Francis Cassady
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Francis Cassady   My Press Releases

Keep On Progressing

Published on 2/14/2018
For additional information  Click Here

Francis Cassady 021418


Not the best source

One day my mother was out and my dad was in charge of me.

I was maybe 2 1/2 years old and had just recovered from an accident.

Someone had given me a little 'tea set' as a get-well gift and it was one of my favorite toys.

Daddy was in the living room engrossed in the evening news when I brought Daddy a little cup of "tea," which was just water.

After several cups of tea and lots of praise for such yummy tea, my Mom came home.

My Dad made her wait in the living room to watch me bring him a cup of tea, because it was "just the cutest thing!"

My Mom waited, and sure enough, here I come down the hall with a cup of tea for Daddy and she watched him drink it up.

Then she says, (as only a mother would know . . ... )

"Did it ever occur to you that the only place she can reach to get water is the toilet?"

Keep On Progressing


IMers know there are many ways to get traffic and sell their wares.

The principal method that was used from the start of the internet has been blogging.

Internet Marketing has evolved, now here are obviously many ways to get traffic to support your products and services.

However, blogging remains a prime internet and affiliate marketing method to drive traffic.

PPC,Adwords,email,Soloads,Facebook,YouTube,Banner ads,and now Twitter and Pinterest are in the mix.

Recall, when you run a PPC campaign,it can have a significant drain on your monthly budget and it's over very quickly.

PPC advertising is expensive, as it seems you're always trying to find the optimum combination.

By the time you find the correct combination, the money for the campaign is depleted.

Obviously, you have to be sure of the ad and have the correct audience.

You're hoping that you get the leads and conversions from the campaign,but if not successful,then you have to start thinking right away about another campaign.

The point here is that these methods can be over very quickly ,so campaign management is an absolute must.

When you exhaust your budget everything comes to a dead stop.

What does your blog do that these other relatively expensive methods do not do?

That's right, you have a virtually continual advertising platform.

You can collect leads and even conversions, from articles,audios,or videos that have been on your site for years.

Obviously, blogging is not free,as you must have significant time invested to be consistent with your posts.

However,blogging has been from the start, and continues to be, important for the internet and affiliate marketer, right as I write this article.

The other important piece,is that a blog facilitates branding, yourself as well as your company.

Recall, blogging is only a piece of the content marketing puzzle, and it's content marketing that'll make your online endeavor viable and ultimately successful.


But what makes a reader want to subscribe to a blog?

I believe you know and understand what make people want to subscribe.

They understand what your blog has to offer, and it is generally compelling and value-add information.

But the other parts of content maketing?

Absolutely no different, same thing, as you add value to videos, audios, white papers, pdfs, ebooks.

The list is quite extentive now for content marketing.

Enquirers able to get their questions answered.

SBOs and IMers know the blog is there to serve the enquirer,and to address important questions in their niche.

It's all about answering relevant questions about your products and services as well as entertain.

Answering relevant questions for your product and services.
The entertainment piece as you promote your brand.

There's a clear distinction between the two, but there's overlap as well.

This entertainment, value-add and consistency develops your brand, people will know what to expect from you in the future.

Article writing is getting people to know about a product or service.


What it can do for them to advance their business or to get them sales and conversions.

Your brand through consistency becomes more recognizable over time and people will start respond to it.

So as far as content marketing is concerned,the reasons to start a blog is less expensive advertising and ability to brand.

Content marketing, especially blogging,is a relatively inexpensive and smart way to get leads,develop an email list.

This is done primarily through the brand functionality, but product article writing can also garner leads.

Recall,that the number one reason to design a blog and develop brand, is to collect emails and build a list.

The other benefits from content marketing and blogging include more personal development issues.

  • your writing will improve dramatically
  • putting together sentences,you think better
  • you communicate better and with a purpose
  • you'll discover who you are
  • consistency must induce better habits
  • logical analysis will improve
  • you'll improve your research capabilities
  • you'll become known as you brand your business

Our fatigue is often caused not by work, but by worry, frustration and resentment. Dale Carnegie


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it.I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.






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