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Francis Cassady
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Francis Cassady   My Press Releases

Don't Leave A Void

Published on 4/22/2018
For additional information  Click Here



Francis Cassady 042218


Suspicious Wife?

After living in the remote wilderness of Kentucky all his life, an old hillbilly decided it was time to visit the big city.

In one of the stores he picked up a mirror and looked in it. Not ever having seen one before, he remarked at the image staring back at him, "How about that! Here's a picture of my daddy."

He bought the 'picture', but on the way home he remembered his wife, Lizzy, didn't like his father.

So he hung it in the barn, and every morning before leaving for the fields, he would go there and look at it.

Lizzy began to get suspicious of these many trips to the barn.

One day after her husband left, she searched the barn and found the mirror.

As she looked into the glass, she fumed, "So that's the ugly piece of trash he's runnin' around with."


Don't Leave A Void



Indexing and Scraping


Blogging and using the instruction format has been around since the beginning of the Internet and Internet Marketing.

Google has become rather averse to that style because they feel the some bloggers use technique called web scraping.

Web scraping is a computer software technique of extracting information from websites.

Scraping is much like web indexing which uses a bot or crawler to compare information.

But the uses of scraping and indexing is totally different.

Scraping can be used in a malicious way, and could be illegal.

The main difference between scraping and indexing is indexing takes samples to store and analyze.

I believe you understand indexing, the scheme search engines rely to position your site in the search rankings,in SERP.

Google uses indexing from relevant sites when it gives enquirers condensed content on SERP.

Instructional Blog

You are free to write an instructional blog,but you'll need to keep it within the good instructional writing blog parameters.

How do you write an advisory blog and stay within these parameters?

You introduce the common problems which most of your customers and which niche members will eventually run into.

They may have a current issue and have come upon your descriptive solution because they follow your blog,or follow you via the social media.

These are the thought processes you need to have as you think about your instructional blog.

Why are you the one who'll solve the issue?

Because you've gone through it,because you'd confronted it and solved it and you're a sharing type person.

That's really how the Internet was developed; that's how Internet Marketing was developed.


So you've got an extreme interest in overcoming the problem, because you know how this can help other persons who have run into the difficult problem.

In your instructional blog you always talk about why you're solution is a reasonable solution.

It's reasonable because you've simplified the solution,you've taken the complex,analyzed,clarified, and made it streamlined.

You'll offer this in your blog, or an eBook, or a video for the more involved internet marketing processes and procedures.

Obviously, you need to give precise steps.... #1,#2,#3 and so forth,the more precise the better.

You need to write the steps so you can direct exactly where to go from one step to the next.

It's very interesting that once you've solved a complex problem and gone through the steps,you've learned how to negotiate the issue.

Mark that down and put it in your procedures book.

Have you ever followed directions that left a significant void,and you are stopped dead in your tracks?

Blog Instructors can skip important details.

But the instructional blog can be so precise that a newbie should be able to solve their issue following your concise and clear directions.

Screen shots are an important support for an instructional step, because the enquirer can see where they need to go next,like a category on a pull-down, for example.

Screen shots are important because they reduce ambiguity and boost directional clarity.

Involved instructional sets on blogs , call for screen shots, chapters, numbered steps,and /or bullets.

Organization is key and enquirers can go to specific parts of the instructional blog,and skip the parts which they already know.

The easier it is for the enquirer the better it is for your instructional blog.

I believe the Internet has changed learning and instruction, as specificity in the instructional blog is foremost,due to the sheer volume of data and information on the World Wide Web.

You always need to orient your material to the beginner, however,even the professional Internet Marketer can jump into the instructional blog,and pull out a difficult step,a step you've simplified and clarified in your blog.

As you can see, there is absolutely no reason to abandon such a highly effective blogging format.

Google is really trying to punish bloggers that use scraping for the wrong reasons.

The average internet marketer who uses instructional blogging to add value, make the internet a better place to work, and levels the playing field for all participants.


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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