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Francis Cassady
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Francis Cassady   My Press Releases

Mobile Marketing

Published on 6/4/2018
For additional information  Click Here



Francis Cassady 060418




Lie Detector?

A man buys a lie detector robot that slaps people
who lie...
The man decided to try it out at dinner.
Dad: Son, where were you during school hours?
Son: At school.
The robot slaps the son.
Son: Ok! I was at my friend's house watching a
Dad: Which one?
Son: Kung Fu Panda
The robot slaps the son again.
Son: 0k! It was an erotic movie.
Dad: What!? When I was your age I didn't even
know what an erotic movie was.
The robot slaps the dad.
Morn: HAHAHAHAHA. He is your son after all!
The robot slaps the mom.




Mobile Marketing


Apple had a job advertisement posted looking for a search-engine-algorithm professional to develop a search platform that would support hunderds of millions of searches.

The competition model has always been on display at Apple.

A bit of strong competition maybe will introduce Google to a little humility.

Do you think over-confidence can lead to a downturn for a team,a person, or a corporation?

Maybe, if it turns to arrogance.

Competition though is always best;competition makes people, companies, enterprises better, more humble,and allays dictatorialism.

Google's search engine is obviously a prodigious, pervasive, and unparalleled online force.

The internet has blossomed into a indispensible tool for internet marketers,students,scientists,consumers, educators and just about anybody in the world who needs relevant information.

Google Search has had a tremendous hand in that.

Apple has always admired the number one search engine and,accordingly ,wanted to emulate it.

Google Search was the default on the Safari browser that comes with every Apple computer, iPhone, iPad, and iWatch.

But now it's an option.

IWatch,you may recall, is the new little apple digital device on a watch band,with important built-in apps.

Some of apps are Health oriented. The Apple Watch monitors your activity and fitness levels.

It uses that health information to improve your overall fitness,as it keeps track of all your daily movement.

Anyhow,you can see the consequences here, since Google Search is no longer a default on these Apple devices.

It doesn't bode well for Google,as the drop in Google Search can be significant as well as pervasive.

As you know there is a huge amount of persons surfing the web on iPhones and iPads.

Bear in mind,that ¼ of all search traffic on Google Search had come from Apple's Safari with default Google Search loaded into Safari.

Recall,Apple’s market share strength is on the mobile side with the iPhone and iPad, but Apple is no longer contractually obligated to Google.

There are roughly one billion PC users and about 100 million Mac users, but there are 1 billion apple mobile devices in use.

Based on those number the Safari Browser is significant at about 4% but still well behind the Google Chrome Browser at 61%.

The interesting piece here is that with 1 billion mobile Apple devices the Safari Browser becomes much more important

So how does all this pan out,since the retirement of the that Google Search contract with Apple?

Well, it seems a very tall order for Apple to develop a search engine algorithm that is as ingenious as Google's.

However, I don't believe it'd be prudent to doubt Apple's ability to compete,even with Steve Jobs gone.

The point here is that with the continued and predomiant use of apple mobile devices.

You can install a mobile advert at Apple's Search Ads here,

You need a Apple ID:
Open the iTunes Store App.
Scroll to the bottom and tap Sign In.
Tap Create New Apple ID.

Choose the country or region that matches the billing address for your payment method, then tap Next.

Read the Terms and Conditions and Apple Privacy Policy, then tap Agree.


Yahoo Search now Oath

There are still billions of searches on Yahoo each month,and one third of mobile searchers use Yahoo Search.

Keep in mind, Verizon now owes Yahoo. That could be a very interesting combination as Verizon is the largest provider of mobile access.

Advertisers see a high conversion rate from Yahoo Search now called Oath..

Sign in to Yahoo Gemini for important and relatively inexpensive advertising, in their Publishing Network,copy and paste,

Bing,owned by Microsoft,already does the searches for Siri on mobile devices and for Apple PC's Spotlight searches.

These are like the "Ok Google" searches done on the Android.

Although, these are comparatively minor searches, Bing has a significant working relationship with Apple.

Hence, you can see the significance of Bing Adverts. Copy and paste,

I hear, I know. I see, I remember. I do, I understand. Confucius



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.










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