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Francis Cassady
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Francis Cassady   My Press Releases

Stay On Top With Leverage

Published on 6/12/2018
For additional information  Click Here

Francis Cassady 061218


Good Answers?

TEACHER: Why are you late?
STUDENT: Class started before I got here.

TEACHER: Maria, go to the map and find North America.
MARIA: Here it is.

TEACHER: Correct. Now class, who discovered America?
CLASS: Maria.

TEACHER: John, why are you doing your math multiplication on the floor?
JOHN: You told me to do it without using tables.

TEACHER: Glenn, how do you spell 'crocodile?'

TEACHER: No, that's wrong.
GLENN: Maybe it is wrong, but you asked me how I spell it.

TEACHER: Winnie, name one important thing we have today that we didn't have ten years ago.

TEACHER: George Washington not only chopped down his father's cherry tree, but also admitted it. Now, Louie, do you know why his father didn't punish him?

LOUIS: Because George still had the axe in his hand?


Stay On Top With Leverage


Lets look at negotiation,which is really an art form.

You're dealing with another human being who,like yourself, wants the best possible deal.

Obviously there's going to be give and take.

Ultimately,there is always compromise,but you'll need to get the price with which you are comfortable.

Kind of like negotiating the price of a house, with the accompanying monthly mortgage payment.

Never be emotional or overly bound to a deal,always keep enough leverage to walk away.

Here's some negotiation hints:

  • relax
  • Keep your options open, compromise
  • Keep you price always in focus
  • get some small initial agreement
  • listen very carefully
  • become a partner as soon as possible
  • put yourself in the licensor's shoes
  • always put people first
  • to keep leverage fake coolness or apathy

We are aware of the oodles of opportunities on the internet.

It's always in your best interest to pay higher up-front costs,and no or low monthly lease payments.

Be sure you're clear on your price,timeline, and your online marketing plan-of-action.


Best alternative to a negotiated agreement or BATNA, is the most advantageous alternative course of action a party can take if negotiations fail, and an agreement cannot be reached.

The internet marketer or licensee always needs to start as low as possible,even significant lower than your actual price.

But be sure not to insult the licensor,as you want to become "partners" as soon as possible.

Stay relaxed and never rush, back up your price with your accounting facts,from which you'll draw to corroborate your asking price.

Always compromise,but keep in mind,what you'll need to make a significant profit and make your business run.

If you've ever watched Pawn Stars on the History channel,you can get a great example of negotiation with many of the sellers.

If you concede a higher up-front fee, then you'll need to lower the monthly lease fee.

The point is,that if you give a concession, then take something off-the-table.

If a licensor demands a higher monthly lease, then lower the up-front fee.

Keep in mind, the non-monetary gains that the licensor will gather from the agreement,such as influence,popularity,and reputation.

Continue to extoll your experience and virtues and your marketing company's expertise.

Be sure to continue the negotiation on a day to day basis,by offering relevant information through phone calls and email.

Persistence is important when trying to strike a deal,and will always win over lethargy.

Without sales copy included in the licensing deal,you'll have to write your own copy.

Here's intellectual-property,

There are four basic types of IP that most businesses, inventors, and creators will encounter:


Copyrights protect original works of authorship in any form like eBooks and video courses.

Patents protect original inventions.

Trademarks protect words, names or symbols identifying brand or products.

Trade secrets protect methods and systems, such as customer email lists, marketing information, non-patented inventions, software, formulas and recipes, techniques, processes and procedures.

Fair play doesn't pertain in bargaining. What matters there is leverage. Alan Rosenberg



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.



Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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