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Francis Cassady
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Francis Cassady   My Press Releases

Internet Marketing is Writing

Published on 9/8/2018
For additional information  Click Here

Francis Cassady 090818



made a typo!

A couple were going on a vacation together but the wife had an emergency at work.

So they agreed the husband would go as planned and his wife would meet him at the hotel the next day.

When the husband got to his hotel and had checked in, he thought he should send his wife a quick email letting her know he'd got there ok.

As he typed in her email address, he made a typo and his email was sent to an elderly preacher’s wife whose instead.

It just so happened that her husband had sadly died just the day before.

When the grieving old preacher's wife checked her emails, she read the one from the holiday maker, let out an awful, loud, piercing scream, and fainted on the floor.

At the sound of her scream, her family rushed into the room.

They tended to her and then looked at her computer and saw this email on her screen:

Dearest Wife,

Just checked in to my room.
Everything is prepared for your arrival tomorrow.


Internet Marketing is Writing


Copywriting is an essential part of internet marketing, as is content marketing.

Copywriting and content marketing,a predominant part of which is blogging, but they aren’t the same.

They’re often used in the same context, which can be confusing.

Content marketing is used for articles,videos,audios,blogs, product reports and reviews.

Generally,content marketing is used to help and enhance your customer's knowledge of your niche's products and services.

There can be a call-to-action,but the marketing piece is secondary to the value-add piece.

Copywriting,on the other hand,is written to an enquirer of your products or services, with the intent,to get them to take immediate action.

Copywriting is to get leads,social media followers,and conversions and of course the all-important sales.

Copywriting is used for squeeze pages, landing pages,email campaigns, sales pages, thank-you pages and webinars.

Also,copywritng is used for offline adverts in newspapers,direct mail, TV,radio,and magazines.


So if you're a blogger the predominate focus is:

valuable content that compels
content focused on engagement,relevant information, and training
oriented to human beings not search engines
content that builds relationships,lite on the marketing


However, the best content marketers are able to combine the two to their advantage,to get more signups,leads,and conversions.

They'll integrate the copywriting techniques into their articles.

Keep in mind, that content marketing is more about helping customers and building brand.

When you incorporate SEO in your article, you are really doing a hybrid style of content marketing and copywriting.

Basically for SBOs the primary concerns of content writing,is orienting your blog to these concerns.

The strong compelling piece then is left to the copywriting mechanism.


Copy Writing

But good copy writing can be a neglected piece.

First, because content marketers and bloggers are oriented to write value-add content.

Content marketing is therefore more technically oriented,and the dazzel piece of the marketing effort is left to the deft hands of the copywriter.

It's unfortunate that copy is often neglected as a extra expense or an unnecessary piece in the online marketers' or webmasters' sales funnels.

The reason is always added expense.

Good copywriters know their value because their words will have an important beneficial effect on your conversion rates.

Many marketers begin constructing their own copy.
Keep in mind,a good content writer can learn to write copy.


Most single operation web owners will learn this piece and write their own copy until they can afford a professional copywriter.

One good thing about the pervasive internet, is that you can get fairly decent copy writers fairly inexpensively.

Copy and paste for why hire a copywriter.

Amateur copy is usually discovered by a lack of succinctness; novice copywriters often write too much and get too chatty, losing their focus on the precision that deft copywriting must have.

Here's a list of things about which to think, as a copywriter you stay effective and to the point by being succinct.

Don't use grandiose adjectives e.g., great
cut out the word "very"
be concise
be direct but not too selly

Read each sentence and look for words that could be left out.

Also,phrases that could be made more relevant to your avatar.Obviously,the the key is to do the work and improve.

As a small business owner,webmaster,or content manager,you always want to improve,and you improve by doing.

Keep in mind, that every element of copy has just one purpose,and that is to get the first sentence read.

So you can see that a strong compelling headline is a must.

There are talented copywriters that are not that expensive.

Here's two online companies from which to hire a relatively inexpensive copywriter.

If you have a significant budget go here,

Problems are not stop signs, they are guidelines. Robert H. Schuller


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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