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Francis Cassady
Member Since: 8/11/2016
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Interesting Term

Published on 9/11/2018
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Francis Cassady 091118




What's that guy got?

Here's a story set just after the second world (1939-45) war at Portsmouth dockyard.

One day Ministry of Defense policeman stopped a worker who was walking out of the dockyard gates pushing a wheelbarrow with a suspicious looking package in it.

The Mod plod opened the package and found it contained nothing but some old bits of rubbish, sawdust and floor-sweepings.

The next day he stopped the same worker who was again pushing a wheelbarrow containing a suspicious looking package.

Once more it contained nothing of any value.

The same thing happened several days on the trot, until the policeman finally said, 'OK, I give up.

I know you are up to something, but I just can't tell what.
Please, I promise not to arrest you, but put me out of my misery; tell me what you are stealing.'

"Wheelbarrows", smiled the worker.

Interesting Term


All the important pieces fit together in order to get your online enterprise to succeed. I'm assuming that you do not have the resources and funds available to do expensive advertising.

You probably can't compete with the corporations, the large bricks and mortar,and even the large online companies that have significant resources.

This is precisely why the growth hackers invented and developed keyword research.

Recall,growth hackers developed it because the startups didn't have the large relevant customer base for their products and services.

Keyword research reversed the process and got internet marketable products and services that were already in relatively sizable demand.

Consequently, along with acquiring a significant customer base for the new internet companies,internet marketing was looked at from a new perspective.

So in this relatively new internet marketing environs,what are the processes and procedures, which you need to put in place and set in motion?

First,defind your realistic and precise goals. Obviously,name and brand recognition and customer base are a basic need.

This is certainly the case for SBOs,maybe not so much for affiliate marketers,although name recognition is important for affiliates.

Here are two suggestions, first, get a brand logo made. You can get a very good inexpensive logo made at Fiverr.

Second, build your incentives by expanding your referrals' library,so you can incentivize your squeeze pages,sales copy and webpage newsletter signup.

Recall,to get referrals you must have an accompanying free and valuable product offering.

These are two suggestions and I'm sure as you progress from newbie,intermediate,or experienced internet marketer you'll have plenty to add.

The key is humility and admitting that I don't know it all,but always be willing to learn.

The learning process always accompanies progress.

The third piece is the ability to accurately monitor your results.

If need to have proper analytics in place to measure every piece of your business.

WorldProfit has significant analytic tools that come with the Silver and Platinum memberships.

Arrow points to the actual Ad, that is, landing page. Importantly, it's got the referring website.


These internet marketing techniques which were born out of necessity by the group of technical internet marketers we retrospectively call growth hackers.

Speaking to people coming into the Industry now,be sure you have a gmail account and sign up for an Adwords account.

Also, you need two gmail accounts. One for your personal emails and one for bulk emails from safelists.

Go here => click "tools"=>keyword planner => click "Search for new keywords using a phrase,website or category" then enter your product or service and get ideas.

You can download to an excel spreadsheet and save to your google drive.Get a free Google drive storage space at =>

WorldProfit has huge storing capability, and you can get an URL that points to your personal WP website for images, pdfs and other IM materials.


This is your personal site,so you have to chose a domain when you buy into a Silver membership.

For Google Analytics,go to the "Tools" pulldown and click "Google Analytics".

A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results. Wade Boggs


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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