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Francis Cassady
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Francis Cassady   My Press Releases

Compete With The Big Companies

Published on 1/30/2019
For additional information  Click Here



Francis Cassady 013019


Bubbas Got Some Good Larrrer Questions!

Down south, Bubba called his attorney and asked, "Is it true theys suin them cigarette companies fer causin people to git cancer ?"

"Yes, Bubba, sure is true," responded the lawyer.

"And now someone is suin them fast food restaurants Fer makin 'em fat an cloggin their arteries with all them burgers an fries, is that true, Mista Lawyer?"

"Sure is, Bubba."

"And that lady sued McDonalds for millions when she was gittin that hot coffee that she ordered?"


"And that football player sued that university when he gradiated and still couldn't read?"

"That's right," said the lawyer."

"But why are you asking?"

"Well, I was thinkin . ... what I want to know is, kin I sue Budweiser fer all them ugly women I made out with?"


Compete With The Big Companies


Adwords is a pay-per click model that rests upon a simple yet effective advertising strategy called search engine marketing or SEM.

Google processes over 40,000 search queries every second .

That means 3.5 billion searches per day and 1.2 trillion worldwide searches per year.

The result is that 80% of Internet traffic to websites come from SEM.

Obviously, if you want serious results, and you can afford a budget,then SEM is the most effective way to market.

Placing your advert on search engines will help you reach bona fide customers in your market.

As you know,the CPC model is the more efficient form of advertising for sending customers looking for your opportunity or product.

SEM is the most pervasive as well as efficient, it incorporates CPC (paid) and SEO (unpaid).

This also means that SEM is the most effective, because it's the most targeted.

So with Adwords SEM,your advert can be seen by persons anywhere in the world..

You basically can do online business 24 hours a day, anytime, any place.
The time zones give you that opportunity.

That's why this is the most sought after model and sought-after Search Engine--Google.

We've proven this by the amount of traffic generated.

Recall, for your advert to be seen and clicked frequently, it will have to be placed near the top of the page.

PPC makes it significantly easier to reach page one SERP, as you bid on your keyword.

make money online,SEM-PPC


Recall, it's infinitely easier for page one SERP, if you are presenting an offer to a product or opportunity with relevant keywords.

With PPC Automatic bidding you'll pay only when someone actually clicks on your advert and looks at your landing page or website.

You basically set a daily budget and let AdWords (or other Search Engine) adjust your PPC bid.

This auto-adjust feature will allow for the most efficiency and the most clicks on your advert.

Manual bidding is done by PPC experts or those who are very familiar with the PPC processes and procedures.

Bear in mind, that for branding and name popularity, like on social media, marketers use the Display Network, in which you buy impressions.

Grouped in the 1000s, it's called vCPM;you pay for every 1,000 times your ad appears in a Display Network.

Most SBOs are familiar with that model.

Recall,when using the term PPC you are looking at SEM from the publisher's perspective.

CPC is looking at SEM from the advertiser's perspective, as IMers pay so much per click.

make money online, SEO and SEM

If you look at SEM from an SEO perspective ,your Website's chances of making page one SERP can be challenging.

The good piece about SEO, like CPC, is that you use keywords for your offer that can compete with the  large companies.

SEO really levels the playing field,as you compete without a significant budget.

CPC  requires that the advertisers have a significant budget.

Remember SEM is both CPC, which requires advertiser funding, and SEO, which requires time to write relevant content.


SBO's need to concentrate on their products and opportunites, but with long-tail keywords.

The longer the keyword the lower the competition,hence the opportunity of the SBO to complete, and get on page one SERP.

It may take some time, but you can make it to high SERP with the SEO form of SEM, but you'll need to orient your articles with specific longtail keywords.

Obviously, high SERP positioning can be with any form of content marketing, but you'll need the targeted keywords, oriented with the correct SEO methodology.

Here's some important advertising info from LinkedIn.

What works for conversions? (From Small Business Trends)


  • Home Based Business
  • SBO is small business owner
  • Terms: SEM is search engine marketing
  • SERP is search engine results page
  • SEO search engine optimization
  • CPC is cost per click
  • PPC is pay per click
  • vCPM is views cost per millenium (millenium=thousand)

All you need is the plan, the road map, and the courage to press on to your destination. Earl Nightingale




Thank you so much for visiting my site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.

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