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Francis Cassady
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Francis Cassady   My Press Releases

People Become Numb

Published on 5/18/2019
For additional information  Click Here




Francis Cassady 051819


Important Passenger????


Billy Graham was returning to Charlotte after a speaking engagement and when his plane arrived there was a limousine there to transport him to his home.

As he prepared to get into the limo, he stopped and spoke to the driver.

"You know" he said, "I am 87 years old and I have never driven a limousine. Would you mind if I drove it for a while?"

The driver said, "No problem. Have at it."

Billy gets into the driver's seat and they head off down the highway.

A short distance away sat a rookie State Trooper operating his first speed trap.

The long black limo went by him doing 70 in a 55 mph zone.

The trooper pulled out and easily caught the limo and he got out of his patrol car to begin the procedure.

The young trooper walked up to the driver's door and when the glass was rolled down, he was surprised to see who was driving.
He immediately excused himself and went back to his car and called his supervisor.

He told the supervisor, "I know we are supposed to enforce the law...But I also know that important people are given certain courtesies.
I need to know what I should do because I have stopped a very important person."

The supervisor asked, "Is it the Governor?"

The young trooper said, "No, he's more important than that."

The supervisor said, "Oh, so it's the President."

The young trooper said, "No, he's even more important than that."

The supervisor finally asked, "Well then, who is it?"

The young trooper said, "I think it's Jesus, because he's got Billy Graham for a chauffeur!"



People Become Numb


The email open rate is probably the most important piece in email marketing and SBOs and IMers know the importance of email marketing.

Fifty four percent of businesses view email as the most effective form of Internet marketing.

So you can see the reliance that business has on email marketing.

But the deluge of spam,redundant,preposterous, and clichéd email has created significant overexposure.

This has resulted in email customers,and the general email public users becoming totally blasè to emails.

Kinda like the auto-calls that people receive on a daily, almpst hourly basis now.

People have become numb, obviously IMers don't want that to happen to email marketing.

Now, more than ever, open rates are the key to email marketing.

If you have high open rates,this indicates one of two things or both.

You have a highly-thought-out and relevant subject line, or you have a highly responsive list of email subscribers that know you.


It certainly becomes more of a challenge to get the latter kind of email list.


Every email you send that doesn't get opened is a missed opportunity, and subject lines that may have worked in the past may not work today.

You have to be very careful sending out trite and clichéd subject lines, especially in the MMO and HBB niche.

What all of this means,is that you've got to get innovative in order to your email opened these days.

To remain healthy and viable as an email marketer,you'll need to invest in some long term creative thinking.

Here's an important online title generator.


Keep in mind,the two pieces of getting a high open rate to which I called to your attention.

Responsive email recipients and compelling subjects.
A sure way to lose people is by using ridiculous headlines.

But how do you establish trust to build a responsive list built on trust.

Obviously, the first proposition is to add and give value,as you get to know subscribers.

Second, use the double opt-in,also known as a confirmed opt-in strategy in your autoresponder.


AWeber does not require this, but they strongly advise you to use the confirmed opt-in.

People will see your name twice, which gets the recognition process started.

The people you lose,because they didn't want to confirm their subscription,were probably not the correct fit anyway.

We have the same issue with my partner WorldProfit, with signups never picking up their free stuff.

People become Associates , then never come back for lots of free advertising and credits.

Figure that one out!


This can be used as a filter however, getting the people who are not serious ruled out from the onset.

Start a part-time business and make as many mistakes as you possibly can while you still have your daytime job. Robert Kiyosaki



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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