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Francis Cassady
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Francis Cassady   My Press Releases

Concept That Changed Marketing

Published on 5/24/2019
For additional information  Click Here

 

 

  

Francis Cassady 052419

 


Do these have meaning? Maybe not but puns are still fun!


To the guy who invented zero: Thanks for nothing!

I hate Russian Dolls. They're so full of themselves.

I was thinking about getting a brain transplant, but then I changed my mind.

I can't understand why people are so bothered about me not knowing what the word 'apocalypse' means. It's not like it's the end of the world!

Where do baby spoons come from? The spork delivers them.

The British cannibal enjoyed snacking on fish and chaps.

I tried to finish the leftovers, but they had been foiled again.

 

 

Concept That Changed Marketing

present5.

Growth Hacking

So the task at hand was to grow the startup's clientele without the resources that are available to the traditional marketers.

Traditional marketers used expensive resources such TV,radio,newspapers,and magazines for the corporate and other bricks and mortar companies.

The same traditional marketers were the ones who'd developed online companies with the use of Google Adwords and other expensive advertising platforms.

landerapp

The growth hacker who were oriented online, wanted the same results as the traditionalist,but without the funds to submit expensive advertising campaigns that were sometimes hit or miss.

The traditional campaigns eventually found success because of the pervasiveness of the operation.

frassadys


Technical Skills

The growth hacker,equipped with technical skills of the tech savvy generation,introduced cost saving internet marketing methods.

These included split testing,social media virality,squeeze pages,newly scripted IM emails with hyperlinks,and the all important results testing or analytics.

/st3.depositphotos

These internet marketing technical innovations,by the growth hackers,were very cost effective.

Scaling up the successful techniques expanded the customer base of the startups while holding down the cost of traditional marketing.

https://www.appnexus.com/sites/default/files/whitepapers/guide-2018stats_2.pdf

So growth hacking is not a title,it's a concept. It really reflects the American way,that neccessity is the mother of invention.

The new internet companies needed a large clientele from which to build a large viable customer base,and the new wave of highly technical marketers filled that need.

What can be learned from this perspective of the small online business owner?

incimages

How does the growth hacking concept apply to your online enterprise?

Basically, this new wave of technical marketers led the way,and the techniques that were born out of necessity have become embedded in the new internet marketing model.

This is especially for the online internet marketing companies,that do not have an offline presence.

Either move or be moved. Ezra Pound


media2

 

Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

 

Fran Cassady
Cassady Online LLC
Cassnethosting
http://www.StartYourOwnBizNow.com/?cp=lv1HTtJr


http://startyourownbiznow.com/

 


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.

 

 

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