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Francis Cassady
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Francis Cassady   My Press Releases

Initial Piece Of Information

Published on 6/15/2019
For additional information  Click Here


Francis Cassady 061519


Dad'll Laugh. I think??

Did you hear about the restaurant on the moon? Great food, no atmosphere.

What do you call a fake noodle? An Impasta.

How many apples grow on a tree? All of them.

Want to hear a joke about paper? Nevermind it's tearable.

I just watched a program about beavers. It was the best dam program I've ever seen.

Why did the coffee file a police report? It got mugged.

How does a penguin build it's house? Igloos it together.

Dad, did you get a haircut? No I got them all cut.

What do you call a Mexican Man who has lost his car? Carlos.

Dad, can you put my shoes on? No, I don't think they'll fit me.

Why did the scarecrow win an award? Because he was outstanding in his field.


Initial Piece Of Information

Never use the dollar sign ($),as this will certainly be flagged as spam by the reputable ISPs and email companies.

You must use Gmail for sending email.

Recipients are looking at your name, the subject line,and a snippet of the email copy.

Each comes to view before the email is opened,so you see the need for each initial piece being very interesting and appealing.

The validity of the email can be determined with one glance .
The quality of the glance will drive your OR.

Keep in mind,that the industry wide open rate is 20% and the average click through rate is only 3.36% in the home business opportunity niche.

If you're using Safelists the OR will be below 1%.
Recall, Safelists are used for recruitment or building a list,never for sales.

Since the open rate is so significant, the object is to utilize the snippet and subject line to arouse or compel persons to open the email.

There will always be unsubscribes,everytime you send a "followup"email to your list,you will get an average one quarter percent unsubscribe.

So you can do the math, for a thousand suscribers 2.5 persons will unsubscribe.

Obviously to keep up,you'll need to constantly add subscribers and grow your list to not only offset the unsubscribes,but to keep your business growing and healthy.

Moreover, your list,if done correctly,will become your business' main asset.

Recall,subject line is the most important part of the email message, because it is the entrance to your email body.

The credibility of the gate determines if readers go through it.
Always write a subject line like you're addressing a friend.

If your open rate is below the normal industry open rate, look at the subject line first.

Stay away from sales pitches and anything resembling spam.

Obviously, you need to recommend products and services that have significant value,something you would purchase.

Be sure to use interesting and unusual diction and syntax in the subject line,such as question marks,brackets and percentages:

  • Do you believe in miracles? [see video] or [free report];
  • Really 99% will fail in there diet without this
  • 100% of successful marketers have this tool.


Use the word "report", don't use the phrase "free gift",instead, use clever wording like,take this eBook as I appreciate your friendship.

Be sure to write in the second person singular or plural, "you, your,yours" and not the first person singular,"I".

Send time can be important, because you'd like your email to arrive first AM, when the recipient is fresh and just starting their day.

If you're using an Autoresponder, set send for 12AM.

Be sure to send the same email out to those who didn't open the initial email, but this time,change the subject line.

Once they've opened the email,you want them to click the link,this is the all important click through rate or CTR.

Recall you need to position the link above the fold, this means as close to the top as possible.

Put your link in the email body after not more then 2 or 3 lines.

Use a second link and a post script.

Post scripts seem to always get read, therefore a great place to put your link.

Some experts claim postscripts should not be used in email. Most of the email marketers that I've seen use it.

However,If you just want a way of introducing a side topic,or post topic, you could just use a phrase like 'incidentally', 'on another note', 'by the way'.

So you want to write your emails with a compelling subject.

The email body needs to be terse but meaningful.

Keep the paragraph width very narrow and the length very short,as that will make it much easier to read through your email.

The conversion rate is the rate at which you get the recipients to take the desired action.

The desired action may be to get an optin or signups to your list,or to get recipients to buy something.

However never attempt to sell until there's a viable two way communication. The recipient has to know who you are.

Safelists and Solo Ads are used primarily for getting signups,just like your blog.

Also, social media adverts are generally used for signups.

It's hard to get meaningful sales,or sales that are not-lucky, using these tactics.

Meaningful sales come from customers,and customers imply relationships.


Keep in mind, that a small percentage of your list will buy 50% of the products and services that you sell.

This small group (.5%) will be your core group of loyal customers.
This is the group on which the future success of your business will depend.

You need to build relationships with gratis products and by promoting significant value-add products or services.

If you prioritize these guidelines,you will maintain that core group upon whom you can depend for 80% of your business.

The best email marketers are the ones who are not only the most consistent in sending out their emails, they also establish relationships.

It's not frequency of mailing, it's consistency of mailing, and knowing how to create relationships, how to create that core group, that .05%-the all important buyers group.

Verify your LP to be sure it's mobile friendly,


We looked up to our father. He still is much greater than us. Wynton Marsalis

I looked up to my father. He still is much greater than me.
Much greater than I'll ever be. Francis Cassady



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.







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